A great opportunity is available at this well-established hospitality and wine estate situated in the Cape Winelands. In this role, the Marketing Manager develops and executes marketing strategies to increase brand awareness, drive customer engagement, and support sales growth. This role involves coordinating marketing campaigns, analyzing market trends, managing digital and traditional marketing channels, and collaborating with cross-functional teams to ensure successful project execution.Responsibilities:Plan, organize, and implement a market survey to obtain data that provides insight into market trends and consumer requirementsInterpret data obtained from market research/survey to produce results useful in making effective business decisionsCarry out demographic surveys to identify potential customersEmploy knowledge of company goals in carrying out marketing operationsEstablish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attritionAssist in the development of pricing strategiesConduct surveys to determine possible reception of a new product by a target marketWrite statements and press releases for the promotion of products/services on media channelsPrepare and present regular reports to management on results and activitiesOversee the design and publication of promotional materials such as ad posts and flyersMonitor the performance of products in the market to modify marketing strategies where necessaryCoordinate and manage PR efforts/campaigns including special mailings as assignedCreate blogger and review list for specific product campaigns using targeted audiencesBrand budget management including tracking and accounting for all estimates and invoices and generating PO'sSpearhead development and progress of all approved initiatives through strong partnerships with cross-functional teamsManage the timely communication of project updates and information to manager and senior managementFollow up with brands on assets, product details, social media details, 360 plan participation, brand calendar activation details, and any miscellaneous questions or issues that might arise from an execution standpointDevelop messaging, themes, and tangible product selling hooks for new and backlist products for seasonal and thematic campaignsParticipate in the planning and preparation for sales conferencesCreate promotional materials (slides, flyers, memes, comparison charts, sell sheets) for campaigns and process orders for those that are outsourced for printingManage marketing budget within budget across multiple brands/projects, including planning, reporting, accrualsExecute the marketing plans including tracking promotions to ensure corporate objectives are metLeverage a prospect database to drive campaigns, including leveraging reporting capabilities to update a marketing dashboard and proactively review/analyze campaign resultsResponsible for creating and overseeing exclusive events across the footprint that serve as a channel for client/prospect engagementsManage social media calendars for the region and work with agencies to ensure roll-outConduct continuous analysis of the competitive environment and consumer trendsEstablish excellent open communication with all operational teams, GM, F&B, Front Office, and other department heads throughout the EstateProactively develop and maintain effective working relationships with all external customers including graphic designers, printers, media, advertisers, photographers, local partnerships and online marketingManage execution of projects that may fall outside of regular duties to assist other departments or to support the Estate's overall marketing objectives with a positive attitudeCreate, develop & implement 360 marketing campaignsOwn the project management of multiple projects & assignments by tracking timelines, managing budgets & driving deliverablesCollaborate on the marketing strategy & voice, then leverage that to craft & present creative briefs to internal & external partnersContribute to the creative thinking & positioning of the overall campaignRequirements:Knowledge and understanding of systems and processes which support marketing and sales functionsHospitality background desiredA Marketing qualification or degree is essentialStrategic and tactical marketing planningMarketing campaign return on investment (ROI) analysisA minimum of 3 years marketing management experienceStrong experiences in execution and production management of 360 marketing assets (Video, Print, Digital)Requires hands-on knowledge of best practices in SEM, Social, web and mobile with a proven track record of delivering qualified traffic from both an acquisition and conversion standpointExperience working with both internal and external teams to provide the data and design direction required to implement new campaigns and build online platforms (web/app/social)Experience managing social media marketing, large-scale database/email campaigns, and SEOAnalytical and data interpretationKnowledge of 3rd party marketing tools such as Google Analytics, Facebook, AdWordsComputer literate in Microsoft Windows applications and other relevant computer applications required (design, video editor, photo editor)Event and multi-channel Marketing experienceEqually comfortable working in a team environment and on their ownPreferably reside in the Cape Winelands or Northern SuburbsOwn, reliable transportPlease forward your CV with contactable references and qualifications. Only shortlisted candidates will be contacted.
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