A great opportunity is available at this well-established hospitality and wine estate situated in the Cape Winelands. In this role, the Marketing Manager develops and executes marketing strategies to increase brand awareness, drive customer engagement, and support sales growth. This role involves coordinating marketing campaigns, analyzing market trends, managing digital and traditional marketing channels, and collaborating with cross-functional teams to ensure successful project execution.
Responsibilities:
Plan, organize, and implement a market survey to obtain data that provides insight into market trends and consumer requirements
Interpret data obtained from market research/survey to produce results useful in making effective business decisions
Carry out demographic surveys to identify potential customers
Employ knowledge of company goals in carrying out marketing operations
Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
Assist in the development of pricing strategies
Conduct surveys to determine possible reception of a new product by a target market
Write statements and press releases for the promotion of products/services on media channels
Prepare and present regular reports to management on results and activities
Oversee the design and publication of promotional materials such as ad posts and flyers
Monitor the performance of products in the market to modify marketing strategies where necessary.
Coordinate and manage PR efforts/campaigns including special mailings as assigned
Create blogger and review list for specific product campaigns using targeted audiences
Brand budget management including tracking and accounting for all estimates and invoices and generating PO's
Spearhead development and progress of all approved initiatives through strong partnerships with cross-functional teams
Manage the timely communication of project updates and information to manager and senior management
Follow up with brands on assets, product details, social media details, 360 plan participation, brand calendar activation details, and any miscellaneous questions or issues that might arise from an execution standpoint
Develop messaging, themes, and tangible product selling hooks for new and backlist products for seasonal and thematic campaigns
Participates in the planning and preparation for sales conferences
Create promotional materials (slides, flyers, memes, comparison charts, sell sheets, ) for campaigns and process orders for those that are outsourced for printing
Manage marketing budget within budget across multiple brands/projects, including planning, reporting, accruals
Execute the marketing plans including tracking promotions to ensure corporate objectives are met
Leverage a prospect database to drive campaigns, including leveraging reporting capabilities to update a marketing dashboard and proactively review/analyze campaign results
Responsible for creating and overseeing exclusive events across the footprint that serve as a channel for client/prospect engagements
Social Media – Manage social media calendars for the region and work with agencies to ensure roll-out
Conduct continuous analysis of the competitive environment and consumer trends
Establish excellent open communication with all operational teams, GM, F&B, Front Office, and other department heads throughout the Estate
Proactively develop and maintain effective working relationships with all external customers including graphic designers, printers, media, advertisers, photographers, local partnerships and online marketing
Manage execution of projects that may fall outside of regular duties to assist other departments or to support the Estate's overall marketing objectives with a positive attitude
Create, develop & implement 360 marketing campaigns
Own the project management of multiple projects & assignments by tracking timelines, managing budgets & driving deliverables
Collaborate on the marketing strategy & voice, then leverage that to craft & present creative briefs to internal & external partners
Contribute to the creative thinking & positioning of the overall campaign
Requirements:
Knowledge and understanding of systems and processes which support marketing and sales functions
Hospitality background desired
A Marketing qualification or degree is essential
Strategic and tactical marketing planning
Marketing campaign return on investment (ROI) analysis
A minimum of 3 years marketing management experience
Strong experiences in execution and production management of 360 marketing assets (Video, Print, Digital)
Requires hands-on knowledge of best practices in SEM, Social, web and mobile with a proven track record of delivering qualified traffic from both an acquisition and conversion standpoint
Experience working with both internal and external teams to provide the data and design direction required to implement new campaigns and build online platforms (web/app/social)
Experience managing social media marketing, large-scale database/email campaigns, and SEO
Analytical and data interpretation
Knowledge of 3rd party marketing tools such as Google Analytics, Facebook, AdWords
Computer literate in Microsoft Window applications and other relevant computer applications required (design, video editor, photo editor)
Event and multi-channel Marketing experience
Equally comfortable working in a team environment and on their own
Preferably reside in the Cape Winelands or Northern Suburbs
Own, reliable transport
Please forward your CV with contactable references and qualifications. Only shortlisted candidates will be contacted.