As the Marketing Manager, you will play a crucial role in shaping our brand identity, driving customer engagement, and building new brands. You'll have total control over designing posts, creating and implementing comprehensive marketing strategies, promoting our services, and generating leads. This is an exciting opportunity to join a fast-growing company from the ground up and make a significant impact.
Responsibilities:
Manage overall brand and corporate identity.
Develop, design, and publish engaging content that builds meaningfulcustomer connections, increased brand awareness, and encouragesengagement.
Must have a good knowledge of digital and print artwork.
Develop and execute the company's marketing plan, including productpromotion and lead generation.
Conduct thorough market research to inform strategic decisions andprovide timely updates to the company.
Lead conversion rate optimization efforts to maximize marketingeffectiveness.
Track and analyse metrics across various channels to derive actionableinsights and refine strategies.
Implement and oversee paid media strategies for maximum impact.
Conduct competitor research, platform analysis, and audiencesegmentation to stay ahead of the curve.
Manage and update the company website and e-commerce platform.
Qualifications and Experience:
Bachelor's degree in Marketing or related field.
Degree or certificate in UX and UI design.
Proven experience in marketing roles.
Deep understanding of digital marketing principles, including SEO, SEM,PPC, and social media marketing.
Proficiency in marketing analytics tools such as Google Analytics, HubSpot,and SEMrush.
Creative thinker with a strong background in content creation and writing.
Sound knowledge of marketing principles and best practices.
Excellent communication skills for effective interaction with customers,suppliers, and team members.
Strong leadership and interpersonal abilities to motivate and guide teammembers.
Results-oriented with the ability to work independently and meet targets.
Proficiency in Adobe Photoshop and Adobe Illustrator, creating captivatingvisual content that aligns with our brand identity and resonates with ouraudience.
Experience in video editing software (e.g., Adobe Premiere Pro, Final Cut
Pro) to produce high-quality videos for various marketing campaigns andinitiatives.
Familiarity with photography principles and tools for capturing and editinghigh-quality images to support marketing efforts across digital and print platforms.
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