To manage all activities related to both internal and external needs on product branding, trademarks, marketing collateral development, new product launches, website, and portal hosting as well as general marketing services.
A key focus of the function is to ensure adequate liaison and support for our channel partner sales and marketing needs to successfully market and sell the company products/systems.Duties and responsibilities:Devise, develop and implement marketing collateral, promotional material, and training material (e.g., flyers, brochures, animations/videos, sales presentations).Develop and sustain the Company website, customer portal, apps, etc.Manage Company's product brands.Manage all Trademark registrations and legal aspects regarding brand and product registrations.Develop editorial content for products to support PR activities within the channels.Liaise and support channel partners to promote Company products and to develop a market demand/pull from a diverse customer base.
Also support channel events and exhibitions.Manage all branding aspects with regards to packaging and ensuring the brand is aligned throughout both channels externally.Manage the budget for all Company's marketing, advertising, branding and promotional activities.Develop and maintain all internal communication including the company intranet, internal documents, value campaign and internal events.Conduct market research using a variety of techniques, such as surveys, and provide the company with updated market and industry information in terms of size, segments, and application needs.Monitor the effectiveness of the agreed marketing and sales strategies to proactively comment, recommend amendments and propose revisions to existing product sales.Provide marketing support to HR with regards to their events and career fairs.Management of sponsorships pertaining to industry collaborations.Monitor positioning of the Company product against competitive offerings.Qualifications and experience:Degree/Diploma in Marketing or similar discipline.6 - 10 years experience in the sales and marketing environment.Fully literate in the following packages: Adobe Creative Suite (In-Design, Photoshop, Illustrator, WordPress).Global customer liaison experience (USA, Europe & Australia) is an advantage.
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