Marketing Manager

Key Responsibilities:1.Brand Custodian-"Owner" of Brand Book-Ensuring constant messaging across all platforms-Ensuring that all branded output is in line with Auria brand standards in terms of design, language, messaging etc-Ensure positioning of Auria as THE trusted expert on Senior Living2.Social Media-Build brand awareness on social media platforms (Facebook, Linkedin)-Schedule posts of interest and monitor feedback-Manage Auria community pages and grow penetration within resident and family base-Conception and Management of specific marketing campaigns3.Communications / Content-External PRi.Liaison with PR agenciesii.Assisting in writing articles and distribution thereofiii.PR plans in conjunction with agencies-External Waiting Listi.Ensuring regular communications to waiting lists, on subjects of interestii.Ensuring communications format and messaging is on brand-Internal Staff & Residentsi.Working with Community Managers to ensure regular and adequate communication to staff and residents via email, whatsapp etcii.Formulation and Execution of resident greeting cards, gift tags etc etciii.Resident Brand Marketing Calender eg gifting, mothers days etc etciv.Ensuring communications format and messaging is on brand-Newsletteri.Management of Design of newlsetter4.Website-Content and Copywriting-Layout and Design-Updating with news, PR outcomes, newsletters etc-SEO and lead generation5.Sales Campaigns-Conception of Sales Campaigns for communities, encompassingi.Marketing collateralii.Launch strategiesiii.PR campaignsiv.etc6.Budget Setting and Control-Ownership of annual marketing budget7.Management of External Service Providers-Management of design and brand agencies, copywriters, strategic advisors, social media managers, web developers etc to achieve the above objectives.