Summary of Role
This role will be instrumental in shaping Numata's marketing strategy, driving brand awareness, and leading a talented team of marketing professionals. The ideal candidate will have a proven track record of success in developing and executing comprehensive marketing plans, a deep understanding of digital marketing, and exceptional leadership skills.
You are a formal representative of Numata and will act as a brand ambassador, maintaining excellent customer relationships and protecting the Numata brand and values.
Responsibilities
The key responsibilities of the role will include, but not be limited to, those outlined below.
Leadership: Lead and manage a team of marketing professionals, providing guidance, mentorship, and support to achieve departmental goals.
Strategy Development: Develop and implement comprehensive marketing strategies to achieve business objectives and drive growth.
Analysis: Analyze market trends, consumer behaviour, and competitive landscape to inform strategic decisions and identify growth opportunities.
Business Relationships: Develop and maintain strong relationships with external partners, agencies, and vendors.
Manage and Collaborate: Oversee the creation and execution of multi-channel marketing campaigns, including digital, social media, email, content, and traditional marketing, and collaborate with cross-functional teams to ensure alignment and consistency in messaging and branding.
Marketing Budget: Manage the marketing budget, ensuring optimal allocation of resources to maximise ROI.
KPIs: Track, analyse, and report on key performance metrics, using data-driven insights to optimise marketing efforts and drive continuous improvement.
Stay up-to-date: With industry trends, emerging technologies, and best practices to ensure the company remains at the forefront of marketing innovation.
Skills & Experience
Qualifications
Bachelor's degree in marketing or related field.
Experience
Minimum of 5 years in a senior or leadership marketing role, with proven experience in developing and executing successful marketing strategies and campaigns.
Strong knowledge of Inbound Marketing strategy, including SEO, SEM, social media, email marketing, and content marketing.
Proficient in marketing automation (HubSpot), marketing operations, Canva, Adobe Apps (Illustrator, Photoshop), WordPress, research, data management, and analysis.
Excellent leadership and team management skills, with a demonstrated ability to inspire and motivate a team.
Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
Exceptional communication and interpersonal skills, with extreme attention to detail and the ability to collaborate effectively with cross-functional teams and external partners.
Excellent writing and presentation skills.
Proven ability to manage budgets and resources efficiently.
Creative thinker with a passion for innovation and continuous improvement.
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