Marketing Manager – Health
About Discovery
Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
About the role
Discovery Health is the leading medical scheme administrator in South Africa, providing administration and managed care services to over 3.3 million beneficiaries. We provide administrative and managed care services to Discovery Health Medical Scheme, South Africa's largest open medical scheme, as well as 18 restricted medical schemes on behalf of leading corporate clients.
Our team is responsible for marketing strategies that support the Discovery Health business and Discovery Health Medical Scheme including:
Promotion of the value-added services Discovery Health offers members of the schemes we administer.
Driving member engagement with these valued-added services to shift key health behaviours and improving health outcomes, across a range of audiences: members, healthcare professionals and advisers.
Key Purpose
To create brand and communication solutions that enable business to meet their objectives by:
Driving and defining the implementation of brand and communication strategy and solutions.
Interfacing with senior business stakeholders to define and co-ordinate brand or communication strategy.
Understanding the impact of that strategy across business.
Areas of responsibility may include but not limited to
Unpack complex business needs and to provide creative solutions considering all stakeholders
To create integrated solutions which are consistent across all brands/ businesses and communities, and which meet best practice principles
To ensure that solutions are in line with Discovery marketing model
Develop people through coaching (as required)
Manage a budget
Build and maintain relationships with key business stakeholders, both at a strategic and operational level
Proactive
Bringing ideas to business
Doing feasibility studies and defining new ways of doing things
Measure impact and drive corrective action
Ensure effective implementation of plans
Manage conflict
Reactive
Responding to business needs
Competencies
Knowledge
Different Discovery audiences
Various media channels, including electronic
Discovery's products and business processes
Key individuals in Discovery and who to go to for what
Print and production processes (including timelines and costing)
Skill
Convert technical information to audience appropriate communication
Influence and persuade people to get things done
Negotiate
Present and sell your ideas
Question processes, strategy and outputs
Multi-task on multiple projects Leadership skills: Guide, develop and motivate others
Make decisions
Solve complex problems
Build trusted partnerships
Manage conflict
Manage trade offs
Instil confidence in others
Communicate well in English both in writing and verbally
???????
Attributes
Empathetic
Diplomatic
People and relationship focused
Sociable
Team player
Seen as a trusted advisor by clients
Resilient
Able to work calmly under pressure and provide answers and direction to others
Flexible and adaptable
Tenacious and persistent
Dynamic and energetic
Driven
Confident
Passionate
Have initiative- being a self-starter
Naturally inclined to work hard
Action oriented (doer)
Solution oriented
Detail oriented
Ability to think outside the box
Education and Experience
Qualifications
Minimum 3 year relevant undergraduate degree or diploma, honours preferable
Minimum requirement for a life science and/or clinical qualification
Preferable 3 years experience in Marketing, PR or Communication
Relevant industry experience – healthcare, pharmaceuticals and/or financial services
EMPLOYMENT EQUITY
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.