Marketing Manager

Minimum requirements: Versatile marketer who will be responsible for the growth of the inbound sales channelsTracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with brand identityMust have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projectsDevelop strategies and tactics to get the word out about the company and products and drive qualified traffic to the front door or to the resellers, ie B2C and B2B strategiesDeploy successful marketing campaigns and own the implementation from concept to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysisProduce valuable and engaging content for company website and blog that attracts and converts the target groupsBuild strategic relationships and partner with key industry players, agencies and vendorsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds efficientlyOversee and approve marketing material, from website banners to hard copy brochures and exhibition materialMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsSolid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)Experience in setting up and optimizing Google Adwords campaignsDegree in Marketing or related field Consultant: Timiyah de Goede - Dante Personnel Johannesburg