We are at a turning point of our business, we have a market disrupting product and we are tooling and equipping ikeja for its launch. We are seeking the correct individual to join us at the ground level of what we have internally dubbed "ikeja v3". As we embark on an exciting new phase of growth and rebranding, we are seeking a highly experienced and dynamic Marketing Manager to lead the marketing department of South Africa's first & largest Internet Solutions Provider for eKasi.The Marketing Manager will be responsible for overseeing all marketing activities at ikeja, including managing the Marketing Coordinator, Social Media Manager, and Social Media Community Manager.This is a high-level role that requires a strategic thinker with extensive experience in leading marketing teams, engaging with agencies, launching products, executing campaigns, and building strong relationships. The Marketing Manager will work closely with the Executives to drive the new direction of the brand, its marketing objectives and to ensure the success of our brand initiatives.We are looking for individuals who are self-directed, detail-oriented, personable, and comfortable being visible and present on the ground within the areas that ikeja serves. We will take preference to candidates who have experience in the eKasi market (Think informal market Payment Providers, Remittance Companies, Streaming Companies, FMCGs).Your execution of this role will be critical to driving all marketing objectives of the business, making this an exciting and challenging opportunity to join ikeja and play an integral role in our overall performance.If you are energised about the prospect of joining ikeja and eager to make a difference to the connectivity landscape in South Africa's townships we want to hear from you!Key Responsibilities:Leadership and Team Management:Lead, mentor, and manage the Marketing teamServe as the hiring manager for any roles within the marketing departmentManage the performance and time and attendance of all team membersOversee the social media arm of the marketing department to ensure consistent and engaging social media presenceCreate processes to ensure brand uniformity and consistency and brief them into your teamReview and approve all customer facing and employee facing communicationsStrategic Planning and Execution:Ownership of ikeja, digital, social and out of home functions in their entiretyMaintain and work closely with the Sales Department in order to assist the department achieve their sales goals through relevant marketing supportDevelopment of new Branding of ikeja new premium product and launch thereofOwnership of the marketing and branding of all of ikeja's product skews (New and old)Develop and execute the internal marketing strategy for employees and corporate branding (EVP) in partnership with HRDevelop and implement marketing strategies for partnerships, rebranding efforts, and new product rolloutsWork closely with the COO to plan and execute marketing campaignsDrive the marketing team to achieve objectives and meet deadlinesBrand Management:Serve as the internal touchpoint for external liaison with brand agencies and external stakeholdersOversee the development and execution of various marketing campaigns, including spaza shop paintings and flyer distributionsEnsure the uniformity of the brand across all marketing materials and platformsCommunity and Field Marketing:Engage in on-the-ground marketing activities in our markets and communitiesBuild relationships and foster a positive brand image within local communitiesContent Creation and Design:An in-depth knowledge of the full Adobe Suite, Canva, and new AI based tools for content creation and designDevelop a portfolio of evidence at ikeja showcasing successful marketing campaignsOversee copywriting for marketing materials, ensuring high-quality and engaging contentBudget Management:Manage the marketing budget and adhere to the budget approval processMonitor and report on marketing expenditures and ROICompetition Monitoring (South African Township ISP Space):Track and analyse competitors in the South African ISP industryMonitor acquisitions, pricing changes, and new product offerings by competitorsAssess competitor positioning, consumer sentiment, and market trendsProvide actionable recommendations to maintain our competitive edgePrepare regular reports and presentations for the COOReporting:Report regularly to the COO on all marketing activities, campaign performance, and key metricsProvide insights on customer acquisition, engagement, and retention metricsTrack and analyse the performance of marketing campaigns using tools such as Google Analytics, social media analytics, and CRM softwarePrepare comprehensive reports on marketing ROI, budget utilization, and strategic outcomesRequirementsQualifications:Bachelor's degree in Marketing or related fieldExperience:Minimum of 5 years of experience in marketing managementProven experience in leading and managing marketing teamsExperience with developing and executing marketing strategies and campaignsBackground in working for eKasi focused companies is highly desirableA portfolio of evidence showcasing successful execution of marketing strategyProven understanding of the landscape of ikeja's marketSkills and Competencies:A people's person with a deep understanding of eKasi/Informal/Township MarketsAn understanding of Human Psychology and the role it plays in marketingHighly motivated and proactive in driving marketing initiativesStrong leadership and team management capabilitiesProficiency in Adobe Suite, Photoshop, and CanvaGraphic design skillsStrong understanding of marketing principles and best practicesDetail-oriented and committed to maintaining a high standard of qualityThe ability to communicate clearly and timeously both with internal and external stakeholdersExcellent strategic thinking and problem-solving skillsStrong interpersonal and relationship-building skillsAbility to adapt and grow in a dynamic business environmentBenefitsThe opportunity to grow both in your personal and professional capacity - you'll get to work with extremely smart and capable people, who come from all walks of life and career backgrounds.Free ikeja internet at your home! (If you are in a coverage area)A bucketful of challenging problems to solve, so hopefully that's your thing!Working for impact - as we solve lower LSM internet connectivity in South AfricaHow to apply:To apply for this role, please submit a resume outlining your experience and qualifications as part of this process.Closing date:16 August 2024
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