Sponsorships and Experiential Marketing ManagerDiscovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, we are passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within society.
About DiscoveryKey Purpose
Sponsorship and Experiential Marketing, also called 'engagement marketing,' is a strategy that invites an audience to interact with a business in real-world situations. Through participatory, hands-on, and tangible branding executions, the business demonstrates not just what it offers, but what it stands for. The Sponsorship and Experiential Marketing Manager role is an integral part of a team specializing in experiential marketing initiatives. This includes the brand ambassadors program, sports and lifestyle events and initiatives, consumer engagements, and other marketing extensions. This position is expected to deliver creative solutions that foster lasting relationships with consumers and the broader South African community. We are looking for a leader to develop programs and implement cutting-edge ideas that reflect our company's innovative spirit. The position requires collaboration with internal and external stakeholders and to help identify unique opportunities to deliver against business objectives, while carefully tracking budgets and results.
ResponsibilitiesTo manage and deliver sponsorship & experiential marketing by: Monitor industry trends, competitive landscape (strengths, weaknesses and opportunities), including digital and social media to inform all existing activity and/or inspire the development of new executions and experiences.Monitor consumers, competitors and culture trends. Listen, learn and mine insights that will direct the brand.Develop creative as well as seed ideas based on marketing strategy, messaging and objectives. Create conceptual content and deliver it in a compelling way in order to achieve buy-in from various stakeholders.Lead integration amongst the various marketing, advertising and PR partners to ensure consistent brand identification and exposure.Provide aesthetic oversight to projects, evaluate and select creative (art and copy) pertaining to the portfolios assets (brand ambassadors' program, sports and lifestyle events and initiatives, consumer engagements and other marketing extensions).360° event/project management from scheduling to real-time execution. Oversee all event, marketing & project planning and estimates for project scope. Manage schedules and resource requirements.Develop and manage assigned project budgets ensuring programs are properly budgeted, estimated, and scheduled.Develop and manage assigned project plans to ensure milestones are met to a high standard.Proactively direct and manage multiple assignments on time and on budget.Deliver both internal and client-facing proof of accomplishment. Responsible for overall quality and presentation of project work and effectively developing and communicating marketing strategies and creative standards.Own post-mortem ROI evaluation/project/event follow-ups.Areas of responsibility will include but are not limited to: Overall brand, sponsorship, project & event management.There is an emphasis on sports-related events, with a particular focus on mass participation events particularly for running and cycling.The role involves possible traveling to various events nationwide, and working hours will vary depending on the specific event schedule. This may require weekend or evening work.A passion for sports is essential.Co-ordination of suppliers, and communications to Discovery communities, including social media and PR management.Putting together strategies and business plans, as well as presenting and getting buy-in from senior leaders is essential.Liaising with advertising agencies, writing and managing creative briefs. Ensuring that briefs are met timeously.Ensuring that events are planned and executed appropriately, as well as dealing with crisis management.Managing the production of print, merchandise and promotional items for sponsorships.Managing procurement and budget control processes.Ensuring that all sponsorship queries are responded to timeously.Monitoring the implementation progress of experiential marketing plans for sponsorships.Production of monthly reports, status reports, project reports.Managing sponsorship queries and feedback - telephonic and written.Unpacking complex business needs and providing creative solutions considering all stakeholders.Create integrated solutions, which are consistent across all Discovery brands/businesses and communities and which meet best practice marketing and sponsorship principles.Ensure solutions are in line with Discovery's marketing model.Development and management of people by:Coaching, guiding and developing direct report to successfully manage and market sponsorship properties.Build and maintain relationships with key business people, both at a strategic and operational level.Proactive by:Bringing ideas & innovation to the business.Measuring impact and drive corrective action.Ensuring effective implementation of plans.Managing conflict.Be responsive to business needs.Strategic thinkerFlawless executionLateral thinkerInfluence and persuade people to get things doneExcellent presentation skills to sell ideasMulti-task projectsLeadership skills: guide, develop and motivate othersSolve complex problemsBuild trusted partnershipsManage trade-offsInstill confidence in othersCommunicate well in English (written and verbally)Attributes DiplomaticPeople and relationship focusedSociableTeam PlayerTrustworthyResilientAble to work under pressure and provide answers and direction to othersFlexible and adaptableTenacious and persistentDynamic and energeticDrivenHave initiative, be a self-starterNaturally inclined to work hardAction oriented (doer)Detail orientedAbility to think outside the boxEducation and Experience Minimum 3-year undergraduate degree (marketing or communication focused)Minimum 5 years of experience in marketing, sponsorships and events coordination/managementRelevant industry experienceA knowledge of the following will need to be developed or will be advantageous: Sponsorships & Experiential marketing environment in South Africa and internationally (especially for running and cycling)A love of sports and wellnessDifferent Discovery audiences and stakeholdersVarious marketing and media channels, including electronic and social mediaDiscovery's products and business processesKey individuals in Discovery and who to go to for whatPrint and production processes (including timelines and costing)
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