Cape Town, South Africa | Posted on 12/13/2024At Dengage, we empower businesses to create personalized, omnichannel marketing strategies that drive engagement and customer loyalty.
With innovative tools like Zeki AI and Segment Shaper, our platform helps brands seamlessly manage campaigns, analyze data, and deliver experiences that resonate with their audiences.
Join us in shaping the future of customer engagement on a global scale!We are seeking a versatile Marketing Manager to lead and execute global marketing strategies that drive brand growth, demand generation, and customer engagement.
This role requires a creative, analytical, and results-driven individual with a proven ability to manage multi-channel campaigns, oversee event planning, and coordinate with teams across diverse regions and markets.Key ResponsibilitiesDevelop and execute a global marketing strategy to drive brand awareness, customer acquisition, and retention.Plan, manage, and execute global and regional events, including webinars, trade shows, conferences, and partner events, ensuring impactful brand representation.Oversee the implementation of multi-channel campaigns, including email marketing, social media, content marketing, PPC, and SEO, to achieve business goals.Collaborate with cross-functional teams, including product, sales, and content marketing, to create targeted campaigns that align with company objectives.Manage and optimize event marketing initiatives, from concept to execution, ensuring seamless coordination of logistics, budgets, and follow-up strategies.Conduct market research to understand audience needs, industry trends, and competitor strategies to inform marketing efforts.Track, analyze, and report on campaign and event performance using analytics tools, providing insights to improve ROI and inform future strategies.Ensure consistent brand messaging across all channels and touchpoints, adapting strategies for different markets and audiences as needed.Collaborate with regional teams to tailor marketing initiatives for specific geographic and cultural contexts.Requirements3-4 years of experience in marketing, with a focus on campaign management, event planning, and global strategy.Proven success in managing large-scale events, from conception to execution, with measurable results.Experience in SaaS or B2B industries preferred, with knowledge of sectors like Retail/Ecommerce, Banking, Travel, or Telecoms being a plus.Strong understanding of digital marketing channels, including email, social media, PPC, and SEO.Proficiency in analytics tools (e.g., Google Analytics, HubSpot) and CRM platforms to track campaign and event performance.Excellent project management skills, with the ability to juggle multiple priorities in a fast-paced environment.Strong interpersonal and communication skills, with experience collaborating across global teams.Native or fluent English skills are a must; additional languages are a plus.Additional Benefits:Work with a dynamic, global team driving innovation in customer engagement.Enjoy a remote-first work environment with flexibility.Be part of a fast-growing company with opportunities for professional growth.Competitive salary and benefits package.Dengage is an equal opportunity employer committed to diversity and creating an inclusive workplace.
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