Job title : Marketing Manager Job Location : Western Cape, Cape Town Deadline : January 26, 2025 Quick Recommended Links Jobs by Location Job by industries Key Responsibilities Plan, develop, and execute marketing campaigns for fundraising, exhibitions, educational programs, and events Create and implement cohesive marketing plans to engage audiences and drive participation.
Collaborate with development, communications, education, and public relations for aligned messaging.
Create compelling content for digital, print, social media, and email marketing.
Track and analyse marketing metrics to optimize strategies and results.
Stay updated on trends in marketing, fundraising, and communications for innovation.
Drive business growth by creating marketing collateral and identifying revenue opportunities.
Build partnerships with industry players, agencies, and vendors.
Manage the marketing budget to ensure efficient fund allocation.
Approve content for websites, brochures, banners, and case studies.
Measure campaign performance and effectiveness against goals.
Analyze consumer behaviour to optimize email and ad campaigns.
Contribute to developing communication and marketing strategies.
Attend industry events and exhibitions.
Establish best practices for content creation, distribution, and repurposing.
Analyze and segment databases for personalized outbound marketing.
Collaborate with events teams to conceptualize and market events.
Communicate with members and patrons through the membership team.
Provide input on promotional materials, website content, and advertisements.
Monitor advertising campaigns, manage marketing programs and budgets, and ensure brand consistency.
Create reports for insights into future campaigns, collaborating with email, performance marketing, and web teams to improve lead nurturing What you will need to be successful: Bachelor's degree in marketing, communications, or a related field Minimum of 5 years of experience in marketing, preferably in a nonprofit or cultural institution Strong people and project management skills and attention to detail Well-developed and proven written and verbal communication skills Excellent public speaking ability and good speech writing skills Proficiency in digital marketing tools and platforms Ability to work independently and as part of a team in a fast-paced environment Ability to effectively multitask and coordinate a high level of activity under a variety of conditions and constraints and completion within deadlines Passion for the arts, culture, and education Flexibility and adaptability to changing priorities and deadlines Ability to remain calm, collected and professional in a crisis Excellent diplomacy and ability to establish and maintain effective working relationships (internal/external) High level initiative with the ability to self-motivate Media / Advertising / Branding jobs