About Spot Money
At Spot Money, we're on a mission to revolutionise the cash economy in South Africa by bridging the gap between money and mobile. As a leading digital wallet and mobile payments app, we're redefining how South Africans connect with their finances, offering seamless transactions, rewards, and connectivity.
We're more than just a fintech startup; we're a movement. Our team is dedicated to creating a product that simplifies the financial lives of South Africans, making every transaction a step towards financial freedom.
About the Role
We're looking for a visionary Head of Marketing to lead our marketing team and scale Spot nationwide. This role is perfect for a strategic thinker who thrives in a fast-paced startup environment and has a passion for driving growth through innovative marketing strategies. As the Head of Marketing, you'll be at the helm of our brand, guiding the team to deliver cutting-edge campaigns that resonate with our diverse user base.
You'll be the catalyst for customer acquisition, retention, and engagement, ensuring our product is known but loved by millions. Your leadership will empower your team to push creative boundaries, leveraging data-driven insights to craft compelling narratives that turn potential users into loyal advocates.
Responsibilities
Strategic Leadership: Develop and execute a comprehensive marketing strategy that drives growth across our Mobile and Money verticals.
Brand Management: Elevate Spot Money's brand presence through creative campaigns, storytelling, and consistent messaging that aligns with our mission and values.
Growth Marketing: Lead user acquisition, engagement, and retention initiatives, leveraging both traditional and digital channels to maximize reach and impact.
Team Leadership: Mentor and manage a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
Data-Driven Decisions: Utilize data analytics to inform marketing strategies, measure campaign performance, and optimize ROI.
Product Marketing: Collaborate with product teams to launch new features and services, ensuring market fit and user adoption.
Customer Insights: Lead efforts to deeply understand our users through research, feedback, and behavioral data, translating insights into actionable strategies.
Partnerships & Collaborations: Identify and cultivate strategic partnerships that enhance our brand visibility and expand our user base.
Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize campaign effectiveness.
Requirements :
Experience: 7+ years of marketing experience, with at least 3 years in a leadership role within a tech or fintech environment.
Education: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
Expertise: Proven track record of scaling growth in a fast-paced startup environment, with experience across digital marketing, brand management, and product marketing.
Leadership: Strong leadership and team management skills, with the ability to inspire and lead cross-functional teams to success.
Analytical Skills: Highly analytical with a data-driven approach to decision-making and a deep understanding of marketing metrics and analytics tools.
Creativity: A creative thinker with a knack for crafting compelling narratives and out-of-the-box marketing strategies.
Communication: Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
Tech-Savvy: Comfortable working with modern marketing tools and platforms, with a keen interest in emerging marketing technologies.
Passion: A genuine passion for fintech, mobile technology, and making a positive impact in South Africa's financial landscape.
Ready to lead the charge in transforming the future of finance in South Africa? Apply now to become Spot Money's Head of Marketing and make your mark in the fintech revolution.
Job Type: Full-time
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