Marketing Manager (Fmcg - Retail)

Purpose:To contribute to the delivery of overall business objectives by delivering brand objectives through the development and management of market and brand strategies and their detailed execution. The incumbent will maintain a motivated and productive team work and collaborate across the business and with external partners and service providers.Requirements:Marketing degree/diploma or other relevant business qualification Min. 10 years experience in Senior Brand or Marketing Management role in FMCGDuties include:Develop and execute annual market and brands strategy to support company objectivesDevelop, manage, co-ordinate and execute marketing campaigns across various channels (digital, social and traditional media) driving brand desirabilityManage, maintain and grow the brand equityManage the profitability of the brands by managing the annual budgets, to deliver margin and profit objectives across the portfolioAnalyse campaign performance metrics to assess effectiveness of spend and adjust future executions based on insight derivedMonitor market trends, competitor activities and customer insightsTrack and analyse the productivity of the whole product portfolio and rangeManage initiation to launch by ensuring that all required processes are delivered, aligned with overall business strategyCollaborate with all relevant internal and external partiesEnsure that all marketing brand guidelines, brand identity, packaging spec sheets and design guidelines are adhered toDrive brand visibility, develop relevant marketing material including store signage, POS, display units and store activationsManage campaign and promotional in-trade executional excellenceDevelop and implement digital marketing campaigns across media channels and monitor performanceConduct market research and competitor analysis