Job ResponsibilitiesResponsible for managing the company's marketing initiatives.Use market research and analysis to direct marketing strategy and planning.Oversee the production of all promotional materials and marketing campaigns.Reports marketing and sales results to Executive team.Product and SalesIdentify target markets and assist in developing strategies in alignment to the sales strategy.Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.Enhance industry knowledge by utilizing collateral from Subject Matter Experts (SMEs) to achieve a comprehensive grasp of their company's products and services, enabling the creation of impactful content that effectively communicates their brand and delivers their message.Delivery successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).Develop and continually improve various marketing materials and products to assist with the sales process, i.e. presentations, pamphlets, proposals, videos, products, and other marketing materials.Provide marketing reports on sales data, market trends, forecasts, account analyses, new product information, etc.Marketing & Brand ManagementDevelop marketing and advertising strategies and plans, to include recommendations, reports, and presentations to stakeholders.Brand Management, to include consistency of logos, colors, images, videos, internal and external documentation, and brand assets across all touch points.Promote the business brand both internally and externally with effective communication, newsletters, and other communication means.Regularly vetting third party providers against performance and outputs and managing an effective preferred suppliers list.Build, execute and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.Develop LinkedIn posts with strategic writing techniques and targeted frameworks, incorporating captivating catchphrases to attract the ideal audience for compelling articles.Manage and oversee website, including content, images, updates, newsfeeds, SEO and always ensure alignment to the business strategy.Lead marketing initiatives with internal and external resource teams i.e. graphic designers, web developers, press release, customer events.Work closely with global office personnel on office branding, newsletter and other customer relating interface.Measure and report on performance measures and indicate return on marketing investment.Complete management of industry-specific events, overseeing all aspects from coordinating with organizers for marketing opportunities, drafting media-related documents, researching attendees and target markets, organizing introductory meetings, strategizing cost-effective collateral, scheduling LinkedIn posts for various areas to showcase global presence, preparing presentations, white papers, and articles for approval, and securing post-event commitments and marketing collateral from organizers.Managing marketing budget including securing third party/ alternative funding collaborations.Initiate vendor-specific targeting projects in collaboration with SMEs to promote specific products and services.Assisting team members with day-to-day marketing tasks and activities as requested.Communication and RelationshipsBuild strategic relationships and partners with key industry players, agencies, and vendors.Be a professional and knowledgeable ambassador for the brand and image, during all client and supplier engagements, events and other internal or external meetings.Proactive and regular collaboration and liaising with managerial staff and other relevant colleagues.GeneralWork both individually and as part of a team where appropriate.Fulfil any training and/or examination requirements as per the Company's skills and certification matrix.Be willing to carry out or assist with such tasks as may be required to achieve deliverables, or as reasonably requested by a member of the Company.Regularly familiarize yourself with the Company's portfolio of Products and Services, Customers, Suppliers, and internal Procedures.Desired Experience & QualificationNecessary Experience and/or QualificationBachelor's degree / Diploma in Marketing.5-8 years of experience within a similar role.Proficiency in the MS Office, emails, social media, presentations.Knowledge and experience in Design software preferred.Knowledge and experience within a Technology, ICT or Telecoms environment preferred.Experience with an international environment preferred.Knowledgeable in a wide range of marketing techniques and concepts.Creative and Innovative.Strong verbal and written communication and presentation skills.Confident and outgoing personality.Excellent attention to detail.Well organized, self-motivated, ability to multi-task.Ability to work effectively under pressure.Proficient and comfortable with new technology.Demonstrating the ability to work both independently and as a valued team member.Interested?A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria of any other vacancies.
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