An exciting position is available with a leading luxury and lodge group based in Bryanston, Johannesburg. The candidate should be qualified in marketing
with a tertiary completed qualification and own transport.
Core Role:
- Responsible for formulating, managing and coordinating the production and implementation of key strategic and operational marketing and brand strategies and initiatives for the company and the individual property brands.
Responsibilities:
- Management of the day-to-day output required by the in-house marketing team and external resources.
- Responsible for the complete and successful execution of marketing strategies across all the brands.
- Drive and maintain a cohesive social media strategy by providing guidelines for storytelling, developing dynamic content, increasing engagement, and reaching bigger audiences on various platforms.
- Identify relevant media and influencers in line with the Marketing and Communication strategies.
- Oversee the creation of all forms of marketing - direct marketing campaigns, advertising, sales collateral, operational collateral, press releases, and sales executive presentations.
- Monitor campaigns to ensure performance and relevance.
- Undertakes to complete market analyses and monitoring of the competitive activity in the market.
- Follow an efficient workflow and traffic system to execute all marketing to appropriate channels by deadline.
- Efficiently allocate resources, monitor the deployment and report on the status thereof in the execution of marketing activities.
- Work across multiple projects, ensuring all parties are informed of progress and issues.
- Attend meetings – internal and with external marketing providers – to coordinate and communicate about marketing outputs required by the organization.
- Work with the marketing team and external agencies to devise timelines, instructions and project plans for future marketing projects.
- Quality control process owner – checking that outputs are of the required standard.
- Write and distribute press release to media.
- Be the custodian of and maintain an ordered DAM.
- Work with the marketing team to establish and maintain a client database.
Requirements:
- Marketing and/or Communications qualification
- Marketing Management experience: 5+ years
- Highly organised and able to work in a fast-paced high-pressure environment
- High attention to detail and critical thinking
- Self-starter and deadline driven to deliver multiple projects
- Exceptional time management and organisational abilities
- Luxury hospitality experience advantageous
- PR and copywriting experience advantageous
- Highly active on social media and following social media trends
Please forward a full up to date CV