Marketing Generalist

Our client, a fast growing, UK based, multinational technology company is looking for a tech savvy Marketing Generalist to join their high performance team.  The position, based in Cape Town, is an exciting opportunity for a hands-on individual to work closely with the CEO and the Sales Professionals to achieve increased market share through innovative Marketing practices.Minimum requirements for your application to be considered for the position are as follows:Marketing Degree/Diploma.3 -5 years generalist Marketing experience in a B2B environment with exposure to:WebSite Development in Wordpress (CMS, Landing pages, Microsites, Templates,Styles, Basic HTML & CSS)Salesforce CRMAdobe Creative Suite (Photoshop, Illustrator, inDesign)Email Marketing programsSEO and SEMOnline Analytics (Google Analytics, Trends, Webmaster Tools, Website Optimizer,Keyword Tool, URL Builder)Web 2.0 and Social Networks (Blog, Twitter, LinkedIn, Google+, Facebook, YouTube)Brand ManagementYour Key Responsibility Areas will include, but not be limited to:Development and management of lead generation strategiesBrainstorming of new and creative growth strategiesUtilisation of strong analytical ability to evaluate end-to-end customer experience across multiple channelsManagement of organic and sponsored social media activity including LinkedIn & other selected social media brandsManagement of marketing automation activities in CRM / Campaign SoftwareContribution to visual and written marketing content creation such as blogs, graphics, adverts, banners, websites, landing pages, platform-based videos, email marketing etc.Tracking, measuring and reporting marketing metrics for all activities and assessment against goals (ROI or KPI)Planning, executing and measuring experiments and conversion testsCollaboration with internal teams to create landing pages and optimize user experienceParticipation and collaboration in partner marketing and vendor initiativesThis position will ideally suit an individual who displays leadership potential and commitment and possesses an innate business acumen as well as a focus on career growth.  If you have a passion for technology and are familiar with Google Workspace, your application will have a competitive edge.An attractive remuneration package will be on offer to the successful candidate.