Job title : Marketing ExecutiveJob Location : Gauteng, CenturionDeadline : January 12, 2025Quick Recommended Links Jobs by Location Job by industries Position Overview: The Marketing Executive will lead and oversee the entire Marketing Department at Roman's Pizza, driving all strategic and operational marketing initiatives. This role requires a strong understanding of budgeting, marketing fund management, pricing mechanisms, and promotional strategies to optimize margins and grow market share.
The Marketing Executive will play a critical role in aligning marketing strategies with business goals to strengthen Roman's Pizza's position as the price leader in the market. Key Responsibilities: Strategic Leadership Oversee the entire marketing department, ensuring alignment with company goals. Develop and implement national and localized marketing strategies to drive brand awareness, customer growth, and sales volume. Collaborate with Operations, Product Development, and Store Development teams to support new product launches and new store openings. Budget Management Manage the marketing fund comprising marketing fees collected from all Roman's Pizza stores. Develop and monitor the annual marketing budget, ensuring optimal allocation of resources across campaigns. Ensure cost-effectiveness in all marketing activities while maximizing ROI. Campaign Development and Execution Lead the creation and execution of Above-the-Line (ATL), Below-the-Line (BTL), and Digital Marketing campaigns. Develop national promotions across the brand and localized campaigns tailored to individual stores' needs. Analyse promotional strategies to understand their impact on margins, balancing increased pizza volumes and reduced margins to grow market share. Pricing and Promotions Collaborate with leadership to analyse and refine pricing mechanisms to maintain Roman's Pizza's price leadership. Design and implement targeted promotions that drive traffic, increase sales, and enhance customer satisfaction. Manage and execute price increase rollouts across the system, ensuring alignment and consistency across all stores. In-Store Marketing and Branding Oversee the design, production, and deployment of all in-store Point of Sale (POS) materials. Manage menu design and ensure timely deployment across all stores. Lead the design, production, and distribution of uniforms for store staff, ensuring brand consistency. Support stores with all branding requirements, including signage and sponsorships. Digital Marketing Oversee the development of digital marketing campaigns (social media, paid ads, email marketing, website content, SEO). Monitor and optimize digital marketing performance for customer acquisition and retention. Store Support and Local Marketing
Assist all stores with: Branding materials, signage, and sponsorship opportunities. Best practice sharing for effective local marketing campaigns. Support franchisees in their marketing efforts to drive store-level traffic and brand loyalty. Data Analysis and Reporting Analyse campaign performance and provide insights to improve future initiatives. Present monthly marketing fund performance and campaign results to the executive team. Use data to optimize pricing, promotions, and marketing investments. Qualifications and Experience: Bachelor's Degree in Marketing, Business, or a related field (Master's advantageous). 8+ years of experience in marketing roles, with at least 5 years in a leadership capacity. Proven experience in managing multi-channel campaigns (ATL, BTL, Digital). Demonstrated success in managing large budgets and marketing funds. Strong understanding of pricing strategies and their impact on margins and sales volumes. Experience in managing POS materials, menus, and uniform design and rollout. Experience in the fast food/QSR industry or retail is highly advantageous. Skills and Competencies: Strategic Thinker: Ability to develop and execute marketing strategies that align with company objectives. Analytical Skills: Proficiency in analysing data to optimize campaigns and promotions. Budget Management: Ability to manage and maximize large marketing budgets. Project Management: Strong organizational skills to manage multiple projects and rollouts simultaneously. Communication Skills: Exceptional verbal and written communication skills to collaborate across teams and with franchisees. Leadership and Team Management: Proven ability to lead and inspire a marketing team. Negotiation Skills: Ability to secure favourable partnerships and sponsorships. Digital Expertise: Knowledge of digital marketing trends, tools, and analytics. Sales / Retail / Business Development jobs