Marketing Executive – ESP AfricaCape TownESP Africa is searching for a dynamic and energetic marketing executive to join our vibrant team in Cape Town. If you are a creative thinker with a passion for marketing and a flair for innovation, this is your chance to drive our brand to new heights. We want to hear from you!Key Responsibilities:Develop and implement marketing strategies: Craft and execute captivating marketing plans that resonate with our audience and align with our goals.Campaign management: Lead diverse marketing campaigns across digital, social media, print, and event channels.Content creation: Develop engaging content for brochures, newsletters, social media posts, and our website.Market research: Analyse market trends, customer needs, and competitors to keep us ahead of the curve.Brand management: Ensure consistent messaging and positioning across all marketing channels.Digital marketing: Oversee digital marketing efforts, including SEO, SEM, email marketing, and social media advertising.Analytics and reporting: Monitor campaign performance and provide insightful reports to optimise strategies.Budget management: Manage marketing budgets effectively for maximum return on investment (ROI).Collaborate with cross-functional teams: Work closely with sales, product development, and design teams to ensure seamless marketing efforts.Event planning: Coordinate and manage promotional events, trade shows, and other exciting marketing activities.Skills and Qualifications:Educational background: Bachelor's degree in marketing, business administration, or a related field.Experience: Marketing experience, preferably in a similar role.Communication skills: Excellent verbal and written communication skills for creating engaging and persuasive content.Creativity: A creative thinker with innovative ideas for standout marketing campaigns and materials.Analytical skills: Proficient in analytics tools to measure campaign success and uncover actionable insights.Digital marketing: In-depth knowledge of digital marketing strategies, including SEO, SEM, social media, and email marketing.Project management: Strong organisational and time management skills to handle multiple projects.Technical skills: Familiarity with marketing software and tools like Google Analytics, CRM systems, and content management systems.Team player: A collaborative spirit to work effectively with cross-functional teams and external partners.Attention to detail: A keen eye for accuracy and quality in all marketing outputs.Adaptability: Ability to adapt to changing market conditions and business needs.Time management: Excellent organisational skills to meet deadlines and manage multiple tasks.Preferred Skills:Experience in graphic design and video production.Knowledge of CRM systems.Familiarity with market research techniques and tools.Understanding of B2B and B2C marketing strategies.If you are ready to make a splash in the world of marketing, apply now and help us drive ESP Africa's brand to new heights!
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