To plan, organize, and execute high-impact events, including media engagements and new product launches, that showcase the company's vehicles and brand. The role aims to create memorable experiences that drive brand awareness, generate positive media coverage, and support sales objectives for new and existing product lines.
Bachelor's degree in Event Management, Marketing, Public Relations, or related fieldProfessional certification in event planning is advantageousKnowledge & Experience:3-5 years of experience in event planning, preferably in the automotive industryProven track record of managing product launches and media eventsExperience in working with press and media outletsUnderstanding of automotive industry trends and media landscapePrevious OEM experience (at least 2 years) is preferredSpecial Conditions:Willingness to travel frequently for eventsAbility to work flexible hours, including evenings and weekendsValid driver's license and clean driving recordComfort with public speaking and media interactionsUnderstanding and respect for different and international culturesExcellent organizational and multitasking skillsStrong attention to detail and ability to meet deadlinesExceptional interpersonal and communication skillsProblem-solving ability and quick thinking in high-pressure situationsCreativity in event concept development and executionAdaptability to changing circumstances and last-minute adjustmentsAbility to work well in a close-knit teamProficiency in event management software and toolsStrong knowledge of Microsoft Office SuiteFamiliarity with media relations and press release writingUnderstanding of marketing principles and brand guidelinesKnowledge of health and safety regulations for eventsBasic financial training/understanding for budget managementPrincipal Areas of Accountability:Plan and execute new product launch events, showcasing vehicles to media, dealerships, and VIP guestsOrganize press and media engagements, including press conferences, media drives, and product demonstrationsCoordinate logistics for auto shows and exhibitions, managing vehicle displays and brand presenceDevelop and maintain event budgets, ensuring cost-effectiveness while delivering high-quality experiencesCollaborate with the marketing and PR teams to align event messaging with overall brand strategyCreate detailed event timelines, run sheets, and briefing documents for all stakeholdersManage relationships with vendors, venues, and suppliersCoordinate with internal departments (Product, Engineering, Sales) to ensure accurate information is presented at eventsOversee on-site event operations, including setup, execution, and breakdownDevelop and implement strategies to maximize media attendance and coverage at eventsCoordinate vehicle logistics for events, ensuring proper transportation and display of demo unitsCollect and analyze post-event feedback and media coverage for reporting and improvementMaintain an event calendar and communicate upcoming activities to relevant departmentsEnsure all events comply with brand guidelines and company policiesAssist in creating event-specific marketing materials and press kitsProvide regular reports on event performance, including attendance, media coverage, and ROIManage community engagement during events across social media platformsCollaborate with the digital marketing team to create content for social media coverage of events and product launchesObtain supplier quotes, write applications, load and process supplier payments timeously on OAEnsure Brand Division supplier accounts are up to datePlease submit your application with your cv to ****** and reference the job title.
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