Job DescriptionOur client is in search of a talented and creative individual to join their team as a Marketing Coordinator. In this role, you will be responsible for crafting engaging and compelling content across various platforms to enhance their brand presence.Content Creation Responsibilities:Content Creation: Develop and create high-quality, original content for their website, blog, social media channels, email newsletters, and other marketing materials. This includes photos, videos, drawings, and any other useful media.Copywriting: Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.SEO Copywriting: Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic to their website and social media pages.Social Media Management: Create engaging posts, captions, and visuals for their social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to increase followers, engagement, and brand awareness.Content Strategy: Devise, propose, and execute content strategies that support their overall marketing objectives and brand messaging.Research: Stay up-to-date with industry trends, competitor activities, and best practices in content marketing, copywriting, SEO, and social media to continuously improve their content strategy and effectiveness.Analytics and Optimization: Monitor and analyze the performance of content across various channels using analytics tools (Google Analytics, social media insights, etc.) and make data-driven decisions to optimize content for better results.Collaboration: Where needed, work with graphic designers, videographers, and other group employees/staff members to create multimedia content that enhances their brand identity and storytelling.Adherence to Brand Guidelines: Ensure all content produced adheres to brand guidelines, voice, tone, and style, maintaining consistency across all platforms.Online Shop Responsibilities:Product Listing Management: Regularly update product listings on their online shop, including product descriptions, images, prices, and inventory levels, to ensure accuracy and completeness.Content Optimization: Optimize product descriptions and metadata for search engines (SEO) to improve visibility and drive organic traffic to their online shop.New Product Introductions: Coordinate with product development and marketing teams to ensure timely and accurate introduction of new products to the online shop, including writing compelling descriptions and creating attractive visuals.Content Refresh: Implement strategies to keep the online shop content fresh and engaging, such as rotating featured products, updating seasonal promotions, and refreshing homepage banners and content.Quality Assurance: Conduct regular audits of product listings and content to identify and correct errors, inconsistencies, or outdated information.User Experience Enhancement: Continuously evaluate and improve the user experience of the online shop, including navigation, search functionality, and product categorization.Cross-functional Collaboration: Work closely with various teams, including marketing, merchandising, inventory management, and customer service, to ensure alignment of online shop content with overall business objectives.Performance Tracking: Monitor key performance indicators (KPIs) such as conversion rate, bounce rate, and average order value to assess the effectiveness of online shop content and identify areas for improvement.Candidate RequirementsQualifications:Qualification in Marketing, Communications, or related field.2+ years of experience as a content creator, copywriter, or similar role, with a strong portfolio showcasing your writing skills and creativity.Proficiency in SEO best practices and experience with keyword research and optimization.Excellent writing, editing, and proofreading skills with a keen attention to detail.Familiarity with social media platforms and experience managing social media accounts for businesses.Ability to work both independently and collaboratively in a fast-paced environment, managing multiple projects with tight deadlines.Strong communication and interpersonal skills, with the ability to effectively articulate ideas and collaborate with cross-functional teams.How to ApplyPlease forward your CV to ******. Should you not be contacted within 2 weeks, kindly consider your application unsuccessful.
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