Marketing Consultant Job DescriptionAn international company in the exhibition/trade show environment requires a dynamic Marketing Consultant to join their team.Duties & ResponsibilitiesInput into Strategy Formulation:Coordinating the development of strategies for all S.E. shows under PD direction.Manage implementation and control of plans as per the directive of the PD.Research topics relevant to strategy development on these projects.Budgets:Responsible for administering approved marketing budgets; both exhibitions and corporate.Determine marketing budget forecasts for each show. Once finalized, ensure each show meets budget expenditure. Track invoicing and purchase orders related to this.Digital/social media/Website/Database Management:Responsible for researching and coordinating information for all digital and social media campaigns.Crucial component of converting and aligning all traditional communication and branding tools to be fully aligned on all available digital platforms.Stay up to date with digital and social media trends and ensure that best practices in these formats are implemented across the business.Manage and update data sources across the business.Manage and coordinate the services of digital service providers like website developers, search kings, chat factory, PR suppliers, and other PD appointed suppliers.Exhibitor Promotion of All Shows:Trade advertising, direct marketing, and sales support. Includes briefing of agencies, followed by implementation of selected promotional programs.Public Relations - develop and monitor relationships with trade journals and associations applicable to each exhibition.Delivery and coordination of all show briefings. Includes presentation to exhibitors.Visitor Promotion of All Shows:Advertising - all aspects of advertising campaigns from agency brief to final implementation.Public Relations - manage a comprehensive publicity campaign including mainstream and trade media relationships. This function is reliant on the activities of a Public Relations consultant.Research:Coordinate research requirements including quantitative and qualitative feedback on existing shows.Commission projects related to business development.Advertising/Communications Consultants:Responsible for all activities of both Advertising Agency and Communications Consultants.Desired Experience & QualificationDegree / Diploma in Marketing / Advertising or related disciplines.Own car.5 years experience in a similar role.
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