Marketing Consultant

Key purpose
The Marketing Consultant will be accountable for supporting the sales channel allocated to them with strategic Rewards and Recognition and marketing initiatives. They will be accountable for creating strategic marketing plans that should be delivered timeously, within budget and in line with the organisation's goals and the team's objectives in supporting the overall sales force. They should also be able to continuously assess and measure their strategies to identify key growth opportunities. They will be required to leverage key internal partnerships to be able to support the sales force in the branding, communication and compliance that may be required.
Overview of the role
The Marketing Consultant will work with their team and manager to partner with our franchises, internal channels, and business to develop and implement integrated, strategically aligned marketing solutions.
Key outputs
Participates in the delivery of marketing and recognition initiatives
Contributes to the creation of innovative and integrated solutions to improve business practices, processes, sales efficiencies, or effectiveness.
Implements the marketing, recognition, brand, and communication plans and targets for the area of responsibility within Discovery S&D.
Creates and updates communication collateral (collateral brochure, branding requirements, newsletters, social media, website etc.).
Considers all communication channels for campaigns and marketing.
Employs marketing expertise (content marketing generation, writing and sub-editing) to produce high quality marketing material, communication, and campaigns.
Sources and creates marketing and recognition material (printed and digital) in line with company guidelines and portfolio requirements.
Translates communication into different media for different audiences. Convert technical information into audience appropriate communication that will drive the required engagement.
Coordinates information flow between the department, clients, and service providers.
Collates, compiles and reports on key business metrics within their area of responsibility to gain insights and opportunities.
Continiously proposes initiatives and identifies opportunities for growth, expansion, or new direction.
Builds and manages operational relationships with stakeholders
Liaises with different business units to understand their business needs and how they relate to the distribution channels.
Coordinates, balances, and aligns distribution requirements and quality of service to build brand presence and strength.
Engages with stakeholders to understand and be able to resolve concerns and build sustainable relationships.
Collaborates with stakeholders to plan and implement solutions to business challenges and keep them up to date on progress.
Conceptualises communication plans as needed and ensure that messages are relevant and consistently framed and positioned across all communication channels and timeously delivered according to the communication plan.
Measures, assesses, and presents results of communication efforts of every element or project to identify opportunities and learnings.
Conducts market research, generates ideas, and makes recommendations accordingly.
Acts as an expert adviser and provide astute marketing recommendations where applicable to stakeholders and colleagues.
Participates in meetings and forums to share knowledge, encourages innovation and coordinates marketing initiatives.
Uses stakeholder feedback to inform personal and service delivery improvements.
Coordinates and optimises marketing and recognition projects
Defines, plans, and delivers small and ongoing projects from start to completion within the scope, budget, agreed timelines and to specified quality requirements.
Secures approval, manages timelines, and monitors budget for marketing material related to projects.
Manages and takes accountability for deadlines and the production process.
Supports senior team members throughout respective project lifecycles (from conception to post implementation).
Monitors and measures the success of marketing initiatives and implement corrective action.
Coordinates suppliers and communication requirements for projects.
Chases cost estimates and samples where necessary.
Identifies possible risks and opportunities and provide contingency plans.
Analyses the internal service delivery processes, identify areas for improvement and make changes to comply with best practices.
Translates communication into different media for different audiences.
Contributes to team success and ensures continuous improvement and professional development
Participates in the performance contracting and review process within agreed timelines.
Participates in Talent Management initiatives in line with HR policies and procedures.
Shares information and provides regular and constructive feedback to line manager and colleagues to improve team performance and ensure skills transfer.
Maintains up to date professional, product and technical knowledge and participates in planned activities that are appropriate for own development.
Contributes to the team's success by ensuring team commitment and cohesion; values individual contributions and shows respect for others.
Respects diversity and encourages an environment that values inclusivity.
Skill
Time and project management
Attention to detail and foresight for due diligence on projects and reviewing documents
Communicate well in English both in writing and verbally
Convert recognition information to audience appropriate communication
Critically evaluate communication elements:
Influence and persuade people to get things done
Negotiate
Present and sell your ideas
Question processes, strategy and outputs
Multi-task on multiple projects
Attributes
Empathetic
Diplomatic
People and relationship focused
Sociable
Team player
Seen as a trusted adviser by clients
Resilient
Able to work calmly under pressure and provide answers and direction to others
Flexible and adaptable
Tenacious and persistent
Dynamic, energetic and driven
Confident
Passionate
Have initiative and action oriented - being a self-starter and doer
Naturally inclined to work hard
Solution oriented
Detail oriented
Ability to think outside the box
Align with the Discovery values
Key characteristics
Qualifications
Minimum three year undergraduate degree or diploma (marketing or communication focused) OR relevant industry qualification.
Minimum of three years' experience in Discovery or in marketing, PR or communication
Relevant industry experience
Knowledge of the Sales and Distribution structure advantageous.
Competencies
Discovery's products and business processes
Various media channels, including digital
Agency process and relationships
Print and production processes (including timelines and costings)
Excellent communicator
Persuading and influencing
Delivering results and meeting stakeholder expectations
Have initiative - being a self-starter
Presenting and communicating information clearly
Adapting and responding to change
Action and solution oriented
Tenacious and persistent
Stress management - ability to work calmly under pressure and provide answers and direction to others
Multitasking.
EMPLOYMENT EQUITY
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.