Marketing ConsultantBusiness Unit: Marketing
Function: Marketing Management
Date: 11 Oct 2024
About DiscoveryDiscovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.
About the RoleThis Senior Marketing Consultant role is for Discovery Health with specific focus on New Markets – a division driving growth in the South African main market through a suite of health insurance products.
Key Purpose Discovery Health has entered a new market segment (Main market) with a suite of low-cost, high-quality healthcare products. The purpose of this role is to implement the brand and communication strategy within required timelines, budget, and at the Discovery marketing standard.
Areas of Responsibility may include but are not limited to: Develop and execute strategy to build brand and product awareness which translates into product growth and sales.Interact with relevant business areas and marketing centres of excellence:Align on marketing deliverables.Obtain and manage approval aligned to the sign-off SOP.Manage expectations of all stakeholders.Maintain and build reciprocal relationships.Take end-to-end accountability and responsibility for assigned marketing deliverables.Ensure quality of outputs and attention to detail.Reflect on all projects and identify opportunities for continual improvement.Manage and optimise current and potential organic and paid acquisition channels.Implement best-in-class direct communication plans for clients of the new markets products.Unpack complex business needs to cater to this segment and provide creative solutions considering all stakeholders.Ensure that solutions are in line with Discovery marketing model and business strategy.Enable fact-based and data-driven decision making on the portfolio by establishing correlations between marketing activities, revenue, and profitability.Manage a budget and expenditures for defined marketing initiatives.Research, examine, and implement new opportunities and best practices in the main market and become the segment subject matter expert.Proactive:Bring ideas to business on product and go-to-market.Conduct feasibility studies and define new ways of doing things.Measure impact and drive corrective action.Ensure effective implementation of plans.Manage conflict early and effectively.Reactive:Respond to business needs timeously.Exceptional verbal and written English communication skills.Exceptional attention to detail.Above average ability to multi-task on multiple projects without compromising deliverables or stakeholder relationships.Time and project management skills.Ability to convert technical information to audience-appropriate communication.Ability to critically evaluate communication elements including rationale for channel selection.Influence and persuasion skills aligned to project deliverables.Ability to work well within the brand team as well as across cross-functional teams.Ability to structure, present, and sell new ideas.Education and Experience Qualifications: Minimum 3 years experience in Marketing, PR, or Communication.Experience: Direct to consumer/B2C marketing experience.Main market segment marketing expertise and insights.Advantageous industries - financial services, retail, banking, mobile telecoms.Sound knowledge of key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing, and relationship marketing.Knowledge: All relevant promotional channels.Agency process and relationships.Print and production processes.Critical elements of successful communication.Broader marketing planning.EMPLOYMENT EQUITY
The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
#J-18808-Ljbffr