R15000 - R25000 a month - Temporary, Temp to perm, Full-timeJob detailsHere's how the job details align with your profile.PayR15000 - R25000 a monthJob typeFull-timeTemporaryLocationFull job descriptionMarketing Agent/Agency Consultant Wanted for Higher Education Growth and Enrolment SuccessAbout Us:Croxley Education, an emerging and accredited QCTO private higher education institution, is on the cusp of launching and is committed to empowering students with innovative, quality education. We seek a marketing expert, individual or agency, with a proven track record in the higher education sector to help us achieve a strong market presence, generate a robust pipeline of prospective students, and meet ambitious enrolment targets.What We're Looking For:Our ideal marketing consultant will be a results-oriented professional with a comprehensive approach to building Croxley Education's brand, enhancing visibility, and driving enrolment.Proven success in creating and implementing high-impact marketing strategies, specifically for the higher education sector, that generate qualified leads and drive enrolment.Branding and website development expertise to establish and maintain a cohesive, professional digital presence that appeals to prospective students.Pipeline management and nurturing capabilities to guide potential students through the enrolment journey, from awareness to commitment.Digital marketing and content creation proficiency across SEO, social media, paid ads, and email marketing to engage key audiences and promote Croxley's unique programs.Strong project management skills to coordinate campaigns, events, and outreach efforts while managing timelines and budgets effectively.Analytical mindset to track metrics, report on KPIs, and optimise strategies for continuous improvement and goal attainment.Responsibilities Include:Collaborating with Croxley's leadership to develop a targeted marketing plan aligned with enrolment goals, brand identity, and market differentiation.Leading digital marketing efforts across various channels to enhance brand visibility, drive engagement, and support student enrolment.Designing, developing, and maintaining our website, ensuring it's user-friendly, visually appealing, and optimised for lead capture and conversion.Creating and executing lead-generation campaigns, tracking pipeline metrics, and improving conversion rates to meet enrolment objectives.Organising promotional events and fostering partnerships with schools, communities, and organisations to expand Croxley's presence and reach.Conducting ongoing market research and competitor analysis to refine targeting and stay aligned with the latest trends in education marketing.Delivering regular reports and performance metrics to evaluate campaign effectiveness and provide actionable insights for continuous optimisation.Providing bi-weekly reports to the Board of Directors on all of the above.Qualifications and Experience:National Diploma in Marketing, Communications, Business, or a related field.Minimum of 5 years in marketing, with a strong record of success in higher education or related sectors.Proven success in lead generation and enrolment, i.e., demonstrated ability to develop strategies that generate qualified leads, drive enrolments, and build a robust pipeline.Hands-on experience in brand management, website design, and development to create cohesive, professional, and user-friendly digital platforms.Proficiency in digital marketing, i.e., expertise in SEO, social media, email marketing, paid advertising, and content creation tailored to engage prospective students.Proficiency in data analysis tools and reporting metrics to make data-driven decisions, assess campaign effectiveness, and provide actionable insights.Demonstrated ability to manage multiple projects, coordinate teams, and oversee budgets to ensure timely, on-budget delivery of marketing campaigns.A creative thinker with a vision for compelling content and marketing tactics that engage and convert audiences.How to Apply:Please submit your CV and a proposal outlining how your experience and strategies can drive Croxley Education's growth and enrolment targets to ****** by 29 November 2024. We look forward to exploring how you can support our exciting journey in transforming education.
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