Marketing Consultant
Were looking for an experienced marketing consultant to help refine our strategy, boost brand awareness, and drive growth across digital and traditional channels.
Key Responsibilities:
Strategic Marketing Planning
Conduct market research and competitive analysis to develop actionable
insights.
Create comprehensive marketing strategies aligned with business goals and
target audience.
Campaign Development and Execution
Lead the planning, execution, and optimization of multi-channel marketing
campaigns (digital, print, events, social media, etc.).
Coordinate with relevant teams ensure campaign alignment with brand identity.
Manage budgets for marketing campaigns, ensuring cost-effectiveness.
Content Strategy and Brand Messaging
Develop content strategies that engage target audiences and drive conversions.
Collaborate with internal teams to ensure consistent messaging across all
platforms.
Advise on branding strategies to strengthen market positioning.
Digital Marketing & SEO
Provide expert advice on SEO, SEM, and content marketing best practices.
Develop strategies to increase online presence and drive web traffic, leveraging
SEO, paid search, social media, and email marketing.
Optimize landing pages, user experience, and call-to-action strategies.
Analytics and Reporting
Use analytics tools (Google Analytics, social media insights, etc.)
to track
performance and KPIs.
Provide data-driven recommendations for continuous improvement of marketing
initiatives.
Report on campaign performance and suggest optimizations for future
strategies.
Client and Stakeholder Communication
Serve as a trusted advisor to clients, internal stakeholders, or leadership teams.
Present findings, strategic plans, and marketing performance reports in a clear
and actionable way.
Requirements
Minimum 5 years of marketing experience, with a proven track record in strategic
planning, digital marketing, and campaign management.
Bachelors degree in marketing, Business, Communications, or a related field
(masters degree preferred).
Skills:
Strong proficiency in digital marketing tools (Google Ads, Google Analytics,
Facebook Ads, SEMrush, etc.).
Expertise in SEO, SEM, content marketing, and email marketing.
Excellent communication and presentation skills.
Ability to analyse data, extract insights, and optimize strategies for maximum
impact.