We are seeking a skilled and enthusiastic Marketing & Communications Specialist who can effectively manage our public relations efforts while creating compelling written content.
The ideal candidate should possess a deep understanding of eKasi pop culture, a proven track record in public relations management, and experience in crafting engaging content related to the public transport sector in South Africa.
Strategy and Planning: Drive the development and execution of marketing and communications strategies.
Handle the three-month planning and manage the pipeline for the team.
Align strategies with business objectives, ensuring consistent tracking and reporting on progress.
Identify and strategize for internal and B2B communications channels, including LinkedIn and website.
Team Management and Leadership: Oversee day-to-day operations of the design and marketing teams, ensuring smooth project execution and communications management.
Coordinate with the design team for social media write-ups, artworks, and other content requirements.
Assess the performance of the teams, evaluating successes versus weaknesses, and optimizing for best results.
Conduct higher-level workshops and document findings and decisions.
Media and Public Relations: Manage relationships with media partners, affiliates, and other external stakeholders.
Handle public relations, maintaining media relationships, and managing spokesperson reputation.
Ensure the effective execution of on-the-ground marketing initiatives.
Social Media and Content Management: Manage all social media channels, including but not limited to Facebook, Instagram, Twitter, TikTok, and LinkedIn.
Collaborate with the content team for monthly content planning, content aggregation, curation, and management.
Oversee the creation of content streams, guiding producers and creators.
Drive paid media promotions on various platforms and report monthly on social media performance.
Reporting and Analytics: Deliver monthly reports and insights, detailing performance across various marketing initiatives.
Use marketing analytics tools to gather data and derive insights.
Work closely with the executive committee (Exco), ensuring they are informed of progress and strategies.
Operational Duties: Ensure the efficient organization of digital campaigns.
Assist with promotions and internal marketing campaigns.
Oversee the market research and analytics efforts to inform strategies and decisions.
Collaborate with the development (Dev) team on technical integrations.
Project Management: Ensure seamless project management for all teams, monitoring tools like ClickUp for health and efficiency.
Supervise the tasks of the design and marketing assistant, ensuring timely and effective execution.
Requirements: To succeed in this role, you should possess the following qualifications and skills: A strong passion for and deep understanding of eKasi pop culture, ensuring the ability to capture its essence in your writing.
Proven experience in public relations, with a track record of successful PR campaigns and media relationships.
Exceptional writing skills with the ability to create captivating, informative, and persuasive content.
Previous experience writing about the public transport sector in South Africa, demonstrating a solid grasp of its challenges, developments, and trends.
Excellent communication and interpersonal skills to effectively collaborate with teams and build relationships with media contacts.
A creative mindset and the ability to generate unique and engaging content ideas.
Strong attention to detail and the ability to edit and proofread content for accuracy and consistency.
Proficiency in using digital tools and platforms relevant to content creation and This role requires a dynamic individual who is adept at both high-level strategy and hands-on execution, with a keen eye for detail, strong leadership skills, and a collaborative approach to team management