The Marketing and Communications Manager is responsible for setting the vision, strategy and long-term management approach for branding and marketing.
Responsible for planning, development, and implementation of marketing, branding and public relations materials and services as part of the strategic mission.Duties & ResponsibilitiesBrand AwarenessDevelop, implement and evaluate a strategic marketing plan that focuses on milestones in the Strategic plan and expanded Brand initiatives.Manage and improve lead generation campaigns as well as measuring results.Establish clear goals and metrics that addresses a variety of audiences and ensures brand recognition on multiple platforms.Overall responsibility for brand management and corporate identityAdvertisingManage the company's web presence and social media from a communication and reputation management perspective.Planning and implementing promotional campaigns.Ensures web tools are consistently managed and leading edge to engage the audience.Lead the design and production of specialty publications and marketing tools utilizing the company's marketing team as well as external agencies.Strategic PartnershipsIdentify a strategic set of vendor relationships to enhance the internal workforce, drive down commodity costs and take advantage of co-branding opportunities.Grow good relations with stakeholders and joined ventures, and identify business opportunitiesProduce clear ROI reporting of all scheduled activityMarketingManage all marketing and activities within the marketing department.Developing the marketing strategy for the company in line with company objectives.Co-ordinating marketing campaignsSocio Economic Development/Corporate Social InvestmentDevelop promoting opportunities, in collaboration with partners in media, Government and civil society to advance economic growth through infrastructure development;Develop national and global campaigns and messaging to advance the company's priorities and economic growth goals.Ensure that campaign strategies and messages are audience appropriate to enhance the company's objectives, reach and visibility among all stakeholders.Corporate IdentityManage application of company's brand and message.Ensure messaging and branding is uniformly applied across the organisation, its programmes and activities.Develop branding and marketing policies and guidelines to direct activities and ensure organisation-wide coherence and consistency;Leadership and RelationsMaintain good working relations with all stakeholders, both internal and external to the CompanyEffectively manage project teams to control risks and to achieve targets on time and within budgetCommunicationsResponsible for communication strategy within the businessResponsible for promoting and disseminating corporate and marketing contentOptimize print, social media and blog campaigns to generate interaction, brand exposure, and sales Desired Experience & QualificationBachelors degree from a recognised UniversityMore than 8 years of related experience in strategic marketing, brand management and media relations in a complex organization.Excellent content development skillsExcellent leadership and management skills.Excellent analytical reasoning, organizational, conflict resolution and negotiation skills Proficient in the use of current communication and marketing platfoms, systems and tools.Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment.
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