Job title : Marketing Co-Ordinator
Job Location : KwaZulu-Natal, Durban
Deadline : December 22, 2024
Quick Recommended Links
Jobs by Location
Job by industries
Description Strategy Assist in the development of a Marketing Strategy, with brand and portfolio objectives, strategies and plans in line with the overall business plans and objectives Support a marketing lead ethos throughout the business to drive customer focused decision making Plan and administer the firm's Marketing budget. Manage agencies, suppliers, the media, service providers and partners Commission research into, and report on, market and channel opportunities for input into strategy to drive business growth Apply appropriate metrics, including sales figures, market share data, customer satisfaction (NPS) to measure marketing ROI
Brand Assist in the management and development of the company's brands Assist in the management brand alignment across varied territories across Southern Africa, and ensure harmonized and integrated regional strategies are implemented Direct and manage day-to-day activities and outputs of creative, media, digital, web and all other marketing communications agencies and service providers for assigned brands Ensure Corporate Identity application and control protocols are applied across all communication touch points
Business Development & New Product Development Be a co-driver on business development activities, to assist, support and guide in terms of segmentation, channels to market, new opportunities, general market and product development Collaborate with relevant senior management to plan, create and produce communications used in support of new products, channels, new business activities and programs Undertake market research to inform business decisions for business and new product development and facilitate pan-Group collaboration to develop and launch new products or services
Procurement Together with the Marketing Officer and Head of Marketing Southern Africa set clear briefs for procurement of services and goods Manage the contracts associated with marketing service providers, and work according to Procurement protocols in entering, managing, renewing or cancelling such contracts
Digital Creation of a digital strategy across the business that takes into consideration owned, earned and paid media Work with the agency in the creation and managing of social media content Analyzing and reporting on social media metrics to measure campaign performance and effectiveness Tracking website analytics to measure traffic and user behavior for input into strategy Must enjoy working with data - structuring, and validating data, and drawing insights from data (analysis) for input into strategy Excellent operational skills to ensure optimal execution Ability to read and understand technical terms and product specifications A strong command of spoken and written English (the business language of the Safal Group) Advanced level of Microsoft Excel & PowerPoint Understanding of the digital landscape in Southern Africa Advanced level of Microsoft Excel and PowerPoint Previous SAP and BI experience will be an advantage Exceptional interpersonal skills Highly motivated, self-starter with resilience and drive, who can think creatively, craft assumptions, inspire action, and follow-up until an objective is met Confident, self-assured, participative management style Strong planning and time management skills Creativity, an appreciation of good design
Requirements Minimum academic qualification: A Degree in Marketing &/Communications or relevant degree Qualifications as an added advantage: Postgraduate Professional designation: An advantage
Experience required: General work experience: A minimum of 5 years' experience in Sales &/ Marketing, with a minimum of 3 years in Marketing Specific to the position (level/discipline/years): At least 3 years' experience in B-2-B marketing Industry: N/A however Manufacturing or FMCG an advantage
Media / Advertising / Branding jobs