We are currently recruiting for a Marketing Campaigns Manager to join our Kineo team based in South Africa.
This role is offered as a permanent contract where you will lead campaign marketing initiatives globally.
As part of the City & Guilds, Kineo are digital learning experts who are dedicated to delivering a better learning experience for clients around the world. If you are motivated by a dynamic, collaborative and creative workplace that is underpinned by a deep sense of purpose, then Kineo is for you!
About the role
In this role you will use your commercial acumen, customer-centric approach, and marketing expertise to develop and execute targeted GTM campaigns for designated product lines across Kineo.
You will be responsible for developing, executing and evaluating marketing campaigns and initiatives for specific product lines to achieve lead generation targets, market share objectives, engage target audiences, and drive revenue.
You will create integrated marketing campaigns across multiple channels to drive acquisition and retention across key customer groups, aligning with the overall sales and marketing objectives of Kineo.
To deliver these objectives, you will work closely with internal teams and agencies, ensuring that campaigns are delivered on time and to budget.
It will also be your responsibility to ensure that the design briefs identify target audiences, marketing objectives, methods of delivery, and key messages. All campaign material must reflect the organization's position and branding, and you will be required to ensure all aspects of the campaign activity are recorded, analyzed, and evaluated. You will also need to ensure appropriate data sets are identified for each campaign and ensure that all data is managed according to data protection legislation.
About you
To be successful in this role, you must have experience in running lead generation and nurture campaigns and a thorough understanding of B2B marketing. Experience in global marketing and working with international teams is also essential.
You will have a proven track record in creative thinking and understanding of website strategies and SEO, direct marketing, and digital marketing.
You will have a logical and diligent approach to project work, the ability to meet tight deadlines, excellent communication skills, and be a good team worker with the ability to demonstrate collaborative ways of working, especially with Product and Sales teams.
We are also looking for experience in managing data sets within a CRM e.g., Salesforce / DotDigital.
Knowledge of the learning sector, web CMS, and experience with digital marketing solutions would be desirable but not essential. Project management experience would also be beneficial for this role.
What we offer
We offer the opportunity to work in an innovative, engaging, and market-leading organization with opportunities to develop your existing skills and explore new ones.
You will receive a competitive salary with a great benefits package that includes paid vacation and paid holidays and much more.
Next steps and how to apply
If you think this is the role and organization for you, we would love to hear from you. Please submit your CV and complete our short application form using the apply button.
We shortlist for our vacancies on an ongoing basis, and we may close a vacancy earlier than the advertised date. Please submit your application as soon as possible to avoid disappointment.
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