Marketing Automation Specialist

Do you have what it takes? There are not many companies that are truly creating the future they imagined and emerging as category creators. We are not imitators and therefore looking for courageous creators! Clickatell is changing the way consumers and brands are engaging and ultimately how commerce will get done. We are creating the leading Chat Commerce enabler and we are looking for top, self-motivated talent that wants to have an impact.We have a collaborative culture in which we dream big and solve complex challenges together in creative ways. We only accept champions who understand the bigger picture, believe in making a difference, and are able to connect the dots to achieve big things. In our agile and demanding environment, you will be required to collaborate across cultures and time zones, ask the right questions, and take smart risks.PurposeWe're in search of a strong, hands-on Marketing Automation Producer to help develop and execute strategic marketing campaigns for our new packages: Connect, Interact, and Transact. This role is ideal for an individual with experience in lead generation using marketing automation and CRM tools, ideally HubSpot and Salesforce, to support sales and marketing initiatives. The Marketing Automation Producer understands marketing automation, CRM integrations, analytics, and reporting and enjoys testing and learning to optimize campaigns, customer journeys, personas, segmentation, and lead attribution across systems. The role requires an enthusiastic individual who seeks to make a real impact within the communications space in a fast-paced, technology-driven environment.Responsibilities of the RoleEmail Campaign Execution: Schedule, test, and send emails to support marketing campaigns, ensuring quality and deliverability.Lead Management: Connect and load lead lists from third-party data sources while ensuring accurate lead source attribution and maintaining data integrity.Landing Page Implementation: Manage and optimize landing pages to meet technical requirements, including form submissions, lead progression, and conversion tracking.Lead Attribution & Reporting: Accurately assign and track lead attribution across systems, including HubSpot, Google Analytics, Power BI, ad platforms, and Salesforce. Build advanced reports to measure success, such as campaign performance and sales team activity (e.g., meetings and demos booked).Customer Journey Design: Create and implement multi-step communication journeys, integrating email, WhatsApp, and SDR outreach.Segmentation & Personalization: Develop and refine segmentation strategies to tailor communication and ensure personalized customer experiences based on interest, ICPs, Geos, and industry verticals.Lead Scoring & Handover: Design and implement lead scoring model to support qualification and seamless handover between systems and teams.HTML/CSS Development: Build and debug HTML/CSS for email templates and forms to enhance campaign performance and user experience.Reporting: Build and pull reports to measure success, including the number of meetings and demos booked for Inside Sales US and ROW teams and Enterprise team.Process Improvements: Continuously identify, document, and implement process improvements in marketing automation, lead management, and campaign execution workflows.Compliance & Best Practices: Ensure marketing automation practices comply with global data privacy regulations (e.g., GDPR, CAN-SPAM) and follow industry standards for email deliverability and engagement.Requirements of the RoleWork ExperienceMarketing Operations Expertise: 5+ years of professional experience, including 2-5+ years in demand generation or marketing operations.B2B Technology Focus: Proven experience in B2B technology environments, devising and executing integrated campaigns across multiple platforms.Knowledge and SkillsMarketing Automation & CRM Proficiency: Advanced knowledge of marketing automation platforms (e.g., HubSpot, Pardot) and CRM systems like Salesforce, including reporting, integrations, and troubleshooting.Email Marketing Expertise: Advanced knowledge of email marketing strategies, including deliverability, segmentation, dynamic content, and compliance with data privacy laws (e.g., GDPR, CAN-SPAM).Personalization and Customer Journey Mapping: Skilled in designing and executing personalized customer journeys to enhance engagement and conversion rates.Omni-Channel Expertise: Skilled in designing and managing campaigns across email, WhatsApp, and SDR outreach.Advanced Analytics & Reporting: Deep understanding of campaign tracking, data visualization, and analytics tools like Power BI, with the ability to deliver actionable insights.Customer-Centric Strategy: Strong ability to leverage customer data for segmentation, journey mapping, and personalization to improve engagement and conversion rates.Technical Aptitude: Advanced ability to troubleshoot technical issues within marketing automation platforms and ensure seamless system integrations.Collaboration & Stakeholder Management: Proven experience working cross-functionally with sales, product, customer success, and creative teams to align goals and deliver cohesive campaigns.Project Management & Multitasking: Exceptional ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.Content & Asset Management: Familiarity with managing marketing assets like landing pages, forms, and content libraries to streamline campaign execution.Adaptability & Continuous Learning: High aptitude for mastering new tools and staying updated on marketing automation trends to drive efficiency and innovation.A Bit About You: PacesetterCultivating Talent: Actively drives the development of skills and strengths within the team and recognizes achievements. Coaches the team on procedures, technical issues, and priorities. Leads and contributes to a positive team environment with open communication and clear goals. Listens to team members' feedback and resolves any issues or conflicts.Managing Resources: Manages resources optimally by making the right decisions that impact how resources are used and for what benefit. Accurately estimates, forecasts, projects, and monitors available levels of relevant resources and makes the right calls.Expert Exchanges: Seeks and communicates insights. Acts as access point for information within their team and throughout the organization and ensures sharing of key learnings. Prepares and presents reports, and updates advising on performance and capacity.Risk Mitigation: Resolves problems that are complex and drives decision-making processes. Systematically processes key factors when resolving conflict, managing risk, ensuring compliance, and addressing quality concerns.Foster Teamwork: Builds relationships and influentially engages across teams to elevate performance. Facilitates brainstorming that delivers the best solutions. Encourages an inclusive culture where voices are heard and being open-minded is valued.Emotions and Performance: Puts effort into managing the link between emotions and performance that helps others do their best work by increasing self-awareness and reducing blind spots. Fosters a safe environment where others feel comfortable to take smart risks and build relationships.Drive Execution: Develops tactical plans that support the strategy and plans the detail of the projects, activities, and resources to deliver the goal.Coordinating Activity: Develops and manages processes conceptually and technically. Plans, monitors work, and accurately reads situations to course correct and ensure expectations are met.Navigating Change: Delivers change by bringing the team together, aligning their work and navigating them through the process. Stays on track by being optimistic and focusing on what is in their control. Executes by getting the right things done by the right people to deliver results.Driving Performance: Relentlessly reviews dashboards, systems, KPIs, procedures, and processes, and drives the team's performance to incrementally improve results. Ensures processes are effective while aligning to best practice and increasing value.Perks of the RoleMedical Aid contributionPension fund contributionQuarterly performance incentive bonusRisk benefit company contributionsReimbursable communications allowance for internet and mobile phone billsHalf-day off on your birthday5 personal days leave a year, over and above your annual leaveHybrid working with access to office hubs as required.Home office set-up with laptop, monitor, and other related items.Stronger TogetherAt Clickatell, Diversity, Inclusion, and Belonging is at the core of who we are - from how we build our product platforms to how we build our workforce. We believe that we are stronger together and by leveraging the power of diversity and inclusion, we are able to generate innovative ideas to revolutionize the way the world uses chat technology. We create common ground - Our platform is for all, and so is our workplace. Everyone is welcome at Clickatell and our employees feel psychologically safe and empowered to show up with their authentic selves at work.
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