Reference: HC002728-Pales-2The Marketing Automation Specialist contributes to the organizational goals by ensuring the effective planning and execution of the Enterprise's Customer Marketing Strategy and against set objectives, targets, and budgets, with a clear focus on maximizing customer value through engagement. This includes all Customer Relationship Marketing journey communication, marketing tactical campaigns, upsell and cross-sell campaigns, across the STI brands and 1Life brands on all channels with the purpose to create customer loyalty and advocacy, increase retentions, increase share of wallet and longer survival rate for higher customer Lifetime Value (LTV).Duties & ResponsibilitiesJob responsibilities/Key performance areas:Marketing Automation system specialist that creates and executes customer campaigns to drive customer retention, loyalty, and lifetime value.Set up journeys and workflows on the marketing automation platform such as lead nurturing, welcome and onboarding sequences, re-engagement, upsell and cross-sell, boost customer engagement and the overall customer experience through tactical campaigns, and improve retention through retention workflows.Manage and execution of multiple customer engagement journeys and marketing campaigns across all channels on the Marketing Automation Platform.Work with multiple stakeholders for the strategic planning, development, and timely execution of integrated, top to bottom of the funnel marketing campaigns to build brand awareness, drive acquisition, retention, and customer lifetime value.Partner closely with internal teams, including: Customer Relationship Marketing, Direct Marketing, Digital Marketing, Data Science and Analytics, and Business Intelligence for campaign continuity.Ensure consistency across campaigns in strategy, creative assets and design, messaging.Run A/B tests on campaigns and landing pages to optimise performance.Track campaign and program results and report metrics, and tweak workflows accordingly.Ensure compliance while executing email marketing campaigns and data.Provide analysis to monitor performance of digital marketing campaigns.Provide technical guidance when required on how to plan, organize, prioritize and oversee activities to efficiently meet business objectives.Qualifications:Bachelor's Degree or equivalent in Marketing Management or Customer Relationship Management.Diploma or equivalent on Marketing Automation strategy and implementation.Essential:A minimum of three to five years' hands-on marketing automation campaign management experience.Previous role experience working with any marketing automation platform, e.g. SAS 360, Adobe or Salesforce. Specialist credential required.Digital design experience and or understanding of HTML coding.Skills and CompetenciesYou should apply if you:Have experience working in SAS CI 360 marketing automation, or any other marketing automation system including Hubspot, Klaviyo, etc.Are able to see the big picture – and manage multiple campaigns simultaneously with exceptional attention to detail from ideation to execution.Have experience managing internal and external client/vendor relationships.Are able to flex between working autonomously and as a team member.Have excellent written, verbal, and time management skills.Master of MS Office Suite and Google Suite and any Marketing Automation tool and or Email Service Platform.Have knowledge of financial services valuable but not required.Have strong analytical skills and business acumen.Have worked with data especially in a customer data role.Have proven expertise in digital marketing practices.Have good planning, decision-making and problem-solving abilities.Be proactive, strong, quick and detail-oriented execution skills.Are highly energetic, confident, optimistic and creative.Maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.Have the ability to laugh during stressful situations.Package & RemunerationR700,000 - R840,000 - Monthly
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