Job Summary As a Marketing Associate at WastePlan, you will play a pivotal role in shaping our brand presence and driving customer engagement. You will collaborate with cross-functional teams to create and execute marketing campaigns that resonate with our target audience. The ideal candidate is a highly motivated individual with a strong background in marketing, excellent written communication skills, proficiency in Google Ads and HubSpot, a creative mindset, and expertise in social media management.Responsibilities: Content Creation Develop compelling and engaging written content for various marketing channels, including website, blog posts, social media, email newsletters, and advertising materials using HubSpot's content management systemCraft clear and persuasive copy that communicates our brand message effectively to the target audience Google Ads and HubSpot ManagementCreate, manage, and optimize Google Ads campaigns to drive traffic, leads, and salesUtilize HubSpot's marketing automation tools to create targeted email campaigns, track customer interactions, and analyse campaign performance Creative CampaignsConceptualize and execute creative marketing campaigns to enhance brand awareness and customer engagementCollaborate on designs to develop visually appealing graphics and multimedia content for marketing initiativesSocial Media ManagementManage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedInDevelop and implement social media strategies to increase followers, engagement, and brand loyalty, utilizing HubSpot's social media management capabilities Market Research and AnalysisStay updated with industry trends, market demands, and competitor activitiesConduct market research and analyze consumer behavior to identify opportunities for growth and innovation using HubSpot's reporting and analytics tools Collaboration and ReportingWork closely with cross-functional teams, including sales, design, and product development, to align marketing strategies with overall business objectivesPrepare regular reports on marketing campaign performance, providing insights and recommendations for continuous improvement using HubSpot's reporting features RequirementsBachelors degree in marketing, Communications, or a related fieldProven experience in creating compelling written content for marketing purposesHands-on experience with Google Ads campaign management and optimizationProficiency in using HubSpot's marketing automation and customer relationship management (CRM) tools Employment will be implemented in accordance with the Employment Equity Act.Only applicants being considered will be contacted Closing date: 31st May 2024Should you wish to apply, please follow the online application process
