Our client is seeking an enthusiastic and results-driven Marketer to manage and execute their marketing efforts for their holiday rentals and lodges across the country.
The ideal candidate will have a strong background in marketing, a passion for travel, and the ability to work with a variety of stakeholders to help us grow our brand and attract clients.
Key Responsibilities : Social Media & Online Presence : Maintain and update all social media platforms (Instagram, Facebook, Websites) to ensure they are current, engaging, and aligned with the company's brand and objectives.
Targeted Marketing : Develop and execute marketing campaigns aimed at corporate clients, schools, and individual customers.
Client Engagement : Visit potential clients and partners as required to build relationships and identify new business opportunities.
Market Research : Conduct market research to understand customer needs, competitor activity, and industry trends, and use this information to inform marketing strategies.
Marketing Strategy : Collaborate with internal teams to define and implement marketing strategies aligned with company goals.
Develop marketing plans, set objectives, and track results.
Branding & Creative : Create compelling marketing materials (brochures, advertisements, online content) in line with brand standards.
Ensure brand consistency across all marketing materials.
Reports & Feedback : Submit monthly marketing activity reports, provide feedback on marketing opportunities, and suggest improvements for ongoing campaigns.
Collaboration : Work closely with sales, customer service, and other teams to align marketing efforts with overall company objectives.
Requirements : Fluent in Afrikaans & English (Written and Spoken) Relevant Marketing Qualification : A diploma or degree in Marketing or related field.
Experience : At least 3 years' experience in marketing, ideally with a focus on hospitality, tourism, or real estate.
Computer Literate : Proficient in MS Office suite, with experience using reservation/POS programs and digital marketing tools.
Excellent Communication Skills : Strong written and verbal communication skills with the ability to craft compelling messages.
Organized and Detail-Oriented : Strong attention to detail, excellent organizational skills, and the ability to manage multiple projects simultaneously.
Professional & Well-Groomed : A professional demeanor and presentation.
Reliable & Responsible : A track record of being responsible, dependable, and of sober habits.
Vibrant and Friendly : A proactive, energetic, and friendly personality with the ability to connect with people.
Driver's License : A valid driver's license and the willingness to travel as needed.