Purpose & Overall Relevance for the Organisation: Fully support and drive EM South objectives, to accelerate growth of the business conducted via its own eCom channels through Leading Paid Search, Programmatic Display, Paid Social, Affiliate and Audience Management activities to establish the adidas owned digital channels as the online destinations of choice.
Role & Responsibilities: Lead in devising and implementing the Performance marketing strategy for eCommerce and revenue focused Paid Search, Programmatic Display, Paid Social and Affiliate marketing in South Africa.
Accountable for the phasing and allocation of the Performance Media budget.
Monthly, Quarterly and Yearly planning and budget/revenue forecasting.
Ensure accurate and regular testing, reporting, optimisation and analysis is implemented across Performance Media activities to identify key levers and opportunities for improvements.
This should be done at a channel, audience and creative level.
Responsible for top & bottom line growth to achieve sales, ROI and total contribution targets.
Collaborate and manage the relationship with media agency to meet agreed targets.
Work cross-functionally with Brand, eCom and Retail stakeholders within Emerging Markets Hub team and EM South to create synergies and drive opportunities.
Own the relationship with 3rd party partners in the areas of content localization and feed management and optimization.
Lead point of contact for EM South with major Search Engines, external Media Agency, Ad Technology Vendors and Data Management Platforms.
Responsible for accurate and timely processing of 3rd party vendor invoice reconciliation and approval.
Monitor Paid Search, Programmatic and Audience Management best practices and implement new features where possible.
KPIs Marketing Budget allocation and phasing.
Traffic, revenue and return on ad spend resulting from Performance Media activity.
Audience Management efficacy.
Relationship with and management of media agency.
Key Relationships: EM South Digital Activation team eCom Channel team EM South Marketing team External Media agency EM Hub Digital Activation team Knowledge, Skills and Abilities : Bachelor Degree required, with 5+ years relevant digital marketing experience.
(agency or client side) Experience in forecasting, planning & managing large budgets split across multiple channels and campaigns A deep understanding of audience management, analytics, reporting and optimization Ability to lead digital marketing activity across multiple channels Hands-on skill managing high volume growth targets for complex performance orientated campaigns.
Ability to effectively develop and maintain relationships with and manage 3rd party partners Working knowledge of TrueClicks, GMP, Google AdWords, DoubleClick Search, DoubleClick Campaign Manager, Adobe Analytics, Facebook Advertising and Programmatic Buying Understanding of analytics platforms and attribution modelling is valuable Strong communication skills: written & oral and ability to quickly build strong relationships High attention to detail; strong analytical skills and excellent organizational & planning abilities Proficient in written & spoken English Strong leadership skills to manage a direct report