Mission/ Core purpose of the Job End-to End accountability of Supersonic Marketing in order to achieve business objectives with a focus on achieving the new sales target and customer retentionKey Performance Areas: Assist in the formulation of the Supersonic strategy from a Brand, new sales and CVM perspective in line with the overarching business goals.
Define the SS acquisition and customer retention marketing strategies, including customer journey and customer communication Identify, plan and implement/build the analytical capabilities required to deliver the Supersonic marketing strategy Deploy successful marketing campaigns and own their implementation from ideation to execution Use digital marketing expertise to customize campaigns for different customer segments, increasing campaign effectiveness and boosting marketing ROI.
Work with the product team to ensure customer comms are timeous and new product launches on brief Drive new sales acquisition in all sales channels in order to achieve new sales target Work with GM Sales to ensure dealer channel needs are met in order to achieve targets Engage with all FNO and network suppliers to ensure SS brand is represented across all channels effectively If appropriate, introduce programs to drive activity and increase tenure for Supersonic Track user engagement and base profile with a view to increasing ARPU Drive the alignment of customers on legacy plans/speeds to current plans/speeds Ensure timely and accurate marketing reporting for management, exco, board Take control of and understand the Supersonic customer base, making recommendations for upsell, cross sell and CVM opportunities Deliver end-to-end digital campaign execution for all marketing campaigns, with accurate post campaign reporting in order to improve results Work with your ad agency partners, delivering creative briefs to ensure all marketing is on brand and sales focused Optimize campaigns on a regular basis to ensure a healthy, sustainable conversion rate across user journey objectives Complete a strategic review of all customer communication with a view to improving all customer touch points.
Implement full customer end to end journey comms Assist GM sales to ensure Supersonic website is on brand and delivering on best practice ecommerce Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Build strategic relationships and partner with key industry players, agencies and vendors Prepare and monitor the marketing budget monthly, quarterly and annually.
Accurately report and reconcile with finance department Analyze consumer behavior and adjust email and advertising campaigns accordingly Manage all internal communication to Supersonic staff Education: Minimum of 3-year degree or post graduate qualification in marketing or related field.
Fluent in English Experience: 8 years' experience in a similar marketing position, leading a team, ideally in telecoms or an ISP environment Experience designing and implementing a marketing strategy for acquisition and customer relations Demonstrated digital marketing experience Experience designing end to end customer communications Supervisory / Leadership / Managerial Complexity: Manage and take responsibility for the full marketing function at Supersonic Manage all agency partners Manage and grow the marketing team (2) Manage contributions and expectations of external service providers and stakeholders Build professionalism, loyalty and commitment to the organization.
Ensure ongoing liaison with other areas of the business.
Influence other stakeholders in order to achieve the business objectives of the channel
