KEY JOB FUNCTIONS:Reporting directly to the Senior Manager of Corporate Communications, the incumbent of this position will fulfil the necessary requirements within the Marketing Division to support the Marketing Communications functions in support of Corporate & Product Comms. Development of public relations strategy and overseeing internal communications. This includes the initiation, planning, managing, evaluation of and reporting on the ensuing interventions or events. Writing of press releases, administration of press kits, general comment and any other corporate communication and the dissemination thereof. Acting as spokesperson and brand ambassador of the brand.KEY PERFORMANCE AREAS:Management of selected product-related communication with media and other stakeholdersDevelopment and distribution of selected product-related communication to media and other stakeholders i.e. Media Releases, Media Responses and product updates, Product Photography and videography Direction, Briefing documents for spokespersons – Media interviews, Development and delivery of Product and Brand Presentations and Development of Product Content i.e. Fact Sheets, Hot SheetsIncludes development of PR strategies for the Product and overall BrandLogistics Planning and Media Launch PlansManaging PR and Internal Communication for Partnership and Sponsorship ProjectsResponsible for Digital Media and Lifestyle Media Relations StrategyMedia clipping analysisManage Media Clipping Service Scope of Work and Manage Service ProviderPublicity Reports for EXCO- monthlyDrafting of Media Releases / StatementsExplore opportunities to leverage Product PR across all communication/media channelsOn-going relationship building with key lifestyle and product media and partnersNegotiating and finalising contract terms and outputs of agreements entered into with partners and suppliersSeek opportunities for innovative ways to leverage Product and overall Brand imageSeek opportunities for mutually beneficial sponsors and partners to increase Product and Brand awarenessCross-functional and collaborative project management and task delegationEnd-to-end project management: Manage all activities from the various areas for assigned special projects including communications, advertising, sponsorships, social media, sales, technical, training etc.Cross-functional and collaborative project management and task delegationDevelopment and enacting of overall corporate public relations strategy, including development or coordination of various communication elements. Strategy to be developed based on:A clear understanding of the corporate identity, goals and challenges;A clear understanding of the company's products and services;A clear understanding of media channels and their various requirements;An understanding of corporate communication and internal communication requirements.Managing Corporate PRReputation Management (essential)Oversight of internal communications strategies and events rolloutMentor and guide internal comms assistant managerExecutive liaison:Facilitate interviewsSpeechwritingRelationship buildingSupport to Corporate Comms Senior ManagerEdit, manage publications:Assisting in corporate publications, acting as liaison between various role players, offering editorial assistance and writingCost management, people development:Management of budget for internal and external communication projects,People management - development of people within team to unlock potentialQUALIFICATIONS AND EXPERIENCE:NQF Level 6 (Minimum 360 credits on level 8 framework) qualification in Marketing, Public Relations / Communications or Journalism-relatedRelevant motor industry experience will be advantageousExperience in project management and Communication both verbal and written is essential5-7 years of work experience in Public Relations / Communications is essentialPC Literacy (MS Office package) & Microsoft Teams familiarityCOMPETENCIES:Decision makingInnovative ideasAnalytical skillsPerseveranceProject managementIntegrityIMPORTANT DIMENSIONS:Strategic thinkingAttention to detailGood communication (both written and verbal)Analytical thinkingInitiativePeople managementTHIS APPOINTMENT WILL MADE IN LINE WITH THE COMPANY'S EMPLOYMENT EQUITY POLICY
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