Provide strategic event marketing guidance to business & marketing managers, ensuring events deliver against business objectives, are benchmarked against global best practice & deliver the desired brand experience. Provide an in-depth understanding of marketing strategies & business requirements to ensure effective utilization of events. Lead and empower the event marketing team to plan & execute events in line with business marketing strategies.
QualificationsA degree in Marketing is required.Experience:Minimum of 5 years' experience in conferencing and events marketing and management.Project management experience would be an advantage. Understanding of the banking environment would be advantageous. International experience would be advantageous.Key Responsibilities:Ensure communication of eventing, compliance and procurement guidelines and adherence thereof. Determine and implement measurement and evaluation criteria (qualitative and quantitative) according to the business unit objectives. Ensure procurement of best of breed suppliers with international experience and accessibility across geographies to manage and execute events.Ensure that events deliver against the brand DNA and branding guidelines. Identify enhancements & pro-actively drive new approaches to events planning and management. Formulate new ideas and change of focus around existing events. Maintain collaborative working relationships with business, marketing and internal and external service providers.Formulate an in-depth understanding of business and marketing strategy and business requirements and translate those into effective strategic eventing plans. Proactively advise stakeholders on eventing. Ensure team is proactively utilizing events to meet stakeholders requirements by providing a centralized, professional and effective event marketing and management and planning service.Investigate methods of improving management, quality and standard of events by monitoring national and global trends and ideas. Manage and maintain event marketing calendar.Use leadership abilities to build a sustainable business and an invigorated team that drives value to all stakeholders.
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