Manager, Digital & Direct Marketing

Develop, implement and manage the digital and direct marketing operational plans that encompass the strategy for all related business units, ensuring digital and direct marketing is used effectively to promote products, services and the brand to both existing and potential clients, by driving best practice and thought leadership in digital and interactive marketing. To manage a digital marketing focus and ensure ongoing client engagement through innovative solutions and dynamic insights.QualificationsMinimum QualificationsType of Qualification: First DegreeField of Study: Business Commerce, Marketing or related fieldExperience Required5-7 years relevant experienceSound experience in the development of business unit strategies, plans and objectives which inform customer experience strategyThe ability to implement digital and direct marketing strategy (including mobile, email and web) to drive an operational integrated consumer focused digital solution.Proven capability to establish data driven digital marketing approach to set objectives, targets and plans to identify opportunities to enhance the online customer engagement experienceExperience in providing direction to all third party agencies working on the digital marketing operational plansProven experience in development and maintenance of budgets for digital and direct marketing that are consistent with the financial guidelines providedAdditional InformationArticulating InformationChallenging IdeasConveying Self-ConfidenceDeveloping ExpertiseDeveloping StrategiesExamining InformationExploring PossibilitiesInterpreting DataShowing ComposureTaking ActionTeam WorkingUpholding StandardsAnalysing and Interpreting InformationBrand and Product ActivationsBrand ManagementBrand Reputation ManagementBuilding the BrandClient Journeys and PersonasClient KnowledgeClient RetentionClient Value PropositionsCompetitor AnalysisConducting ResearchCreating Effective Branded ExperiencesCrisis CommunicationPlease note: All our recruitment processes comply with the applicable local laws and regulations. We will never ask for money or any form of payment as part of our recruitment process. If you experience this, please contact our Fraud line on +27 800222050 or ******
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