Manager, Campaigns

Business Segment: Personal & Private Banking
Location: ZA, GP, Johannesburg, Baker Street 30
ResponsibilitiesManage a portfolio of information and data products for Standard Bank Group (SBG). Responsible for executing data product strategy(ies), new product development, and translating product strategy into go-to-market plans/campaigns.Create new products and ongoing development of product enhancements or services.Drive and take ownership of campaign planning and lead campaign projects end-to-end from assessing business cases, definition, engagement channels, and priorities, implementation, tracking conversion to reporting.Execute cross-sell, upsell, utilization, retention, and value-added campaigns across secured, unsecured, and credit card campaigns across personal markets and/or transactional, digital, and loyalty & rewards.Minimum QualificationsBachelor's Degree in Business CommerceExperience RequiredData management/Experience working with relational databases with intermediate to advanced SQL and/or SAS coding.Project and stakeholder management.Critical thinking and problem-solving.Avid experience in lending products (Personal loans, credit card, VAF, Home Loans etc.) and basic credit understanding in personal markets.Fair knowledge of customer data governance and POPIA.Data analytics or MIS, post-campaign analytics, and measurement.Preferred ExperienceExperience working with CRM systems like Teradata CIM and VCX, SAP customer experience, Unica, Altarian, and Salesforce Marketing Cloud.
#J-18808-Ljbffr