Lubricants Marketing Manager page is loaded Lubricants Marketing Manager Apply locations Johannesburg, South Africa time type Full time posted on Posted 30+ Days Ago job requisition id R-013225 Main Purpose: The Lubricants Marketing Manager is responsible for developing and executing marketing plans that will increase brand awareness, generate leads, and drive sales for Puma Energy. The Marketing Manager will work closely with the Africa Marketing Lead, General Manager, and Retail Manager to develop and implement marketing strategies that align with Puma Energy's overall business goals.Knowledge Skills and Abilities, Key Responsibilities: KEY RESPONSIBILITIES
Planning
To provide a detailed plan of possible marketing campaignsDo detailed research on operating environmentConduct market research to identify target audiences and develop marketing messages that resonate with themIdentifying opportunities for marketing Puma Energy LubricantsDetailed analysis of cost vs benefit, pre and post ROMI will be criticalCreate and manage marketing campaigns, including advertising, public relations, and social media
Execution and Tracking
Work with the sales team to develop and execute marketing campaignsSupport our B2C Lubricant manager with Distributor marketing initiatives, incentives and toolkitsTrack and analyze marketing results to measure effectiveness of marketing campaignsStay up-to-date on marketing trends and best practices in the industryPrepare and monitor marketing budget and spend on a quarterly basis
Compliance Management
Ensure that all marketing brand guidelines are adhered to
Reporting
Monthly reporting on marketing trends in countryReporting on relevant campaign performance metricsPrepare pre and post ROMI for all campaignsEducational requirements
Bachelor's Degree in Marketing, Business Administration or a related fieldExperience:
5+ years of marketing experience, experience in Lubricant marketing is mandatoryStrong understanding of marketing principles and best practicesExperience in a multinational company with matrix organizational structureRequirements:
Strong creating, developing and execution of marketing campaignsStrong analytical and problem-solving skillsAbility to work independentlyStrong financial/accounting background AccountabilitySkills:
Interpersonal skillsOrganizedResilientStrong marketing and sales skillsCreativeStrong analytical skillsProactiveComfortable working with multiple IT systems – MS Office, Navision, etc.Knowledge of database systems would be advantageous Commercial awareness / acumenCompetencies:
Ability to identify and develop business opportunities that current and future organizational competence can fulfill to generate new profitable business.Ability to drive business value through the effective marketing of existing and new offerings to customers and stakeholders.Ability to build and maintain ethical and trusting relationships, networks or contacts with people who are, or may be, potentially helpful in achieving work-related goals.Ability to build lasting engaging relationships with colleagues, superiors, clients, employees and other key stakeholders. Establish and maintain effective relationships with customers and gain their trust and respect. Always acts with customers in mindAbility to meet the needs of internal and external customers within business service levels and profitability requirements.Able to pursue everything with energy and drive and adapts easily to change.Able to set and communicate high standards of performance in alignment with business goals and measures. Ability to and hold team members, business units and stakeholders accountable for actions and results and manage expectations, performance and consequencesAbility to communicate and ensure adherence to performance targets and measures to meet applicable corporate governance and legislative requirements. Ability to identify, measure the potential impact of and manage organisational risk.Key Relationships and Department Overview:Internal – Lubricant team, Retail Team, Export Team, Commercial TeamExternal – Customers, Advertising agencies, Media Houses and Distributor partners About UsPuma Energy is a leading global energy business which supplies, stores and distributes petroleum products in 48 countries across six continents. Founded in 1997, Puma Energy has its headquarters in Singapore and Geneva and employs over 8,000 people globally with regional hubs in South Africa, Puerto Rico, Australia and Estonia and have recently setup a Global Delivery Center in Mumbai, India.
Puma Energy has a network of 100 storage terminals, more than 3,000 retail sites, and a presence at over 80 airports. Our mission is to energize communities to help drive growth and prosperity by sustainably serving our customers' needs in high potential countries around the world
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