We are seeking a skilled and creative Listing Marketer to join our dynamic team.
As a Listing Marketer, you will play a crucial role in enhancing the visual appeal and compelling content of our property listings.
Your primary responsibilities will include editing and sequencing property photos, identifying properties with unattractive design elements, generating unique and captivating copy for each listing description and title, and updating presentation materials with stunning property photos.
The ideal candidate has a strong eye for design, exceptional copywriting skills, and a passion for delivering an outstanding user experience.Job Duties:Edit and sequence property photos to enhance visual appeal and highlight key featuresCoordinate with photographers and other stakeholders to ensure timely delivery of property photosIdentify properties with lackluster design elements and recommend improvements to attract potential buyers/rentersCreate unique and engaging copy for each listing description and title (ChatGPT or similar tools can be utilized)Collaborate with the listing team to ensure consistency in branding and messaging across all listingsUpdate presentation materials with high-quality property photos for various marketing purposesStay updated on industry trends and best practices to continuously improve listing quality and effectivenessMonitor and analyze listing performance metrics to identify areas for improvementLiaise with the revenue team for listing optimisationWork with the Head of Revenue and Marketing Manager on marketing initiatives to drive direct bookingsKeep the Upstay website content updatedMinimum Requirements:Proven experience in editing and managing property photos, preferably in a hotel, real estate or related industryStrong eye for design and attention to detailProficient in using photo editing software (e.g., Adobe Photoshop, Lightroom) to enhance visual contentExcellent copywriting skills in English with the ability to generate unique and compelling listing descriptions and titlesFamiliarity with AI-powered language generation tools (e.g., ChatGPT) is a plusAdvanced proficiency in Microsoft Office Suite (Word, PowerPoint, Excel) for updating presentation materialsFamiliarity with Guesty PMS and Slack is a plusKnowledge of marketing principles and best practicesStrong communication and collaboration skillsAbility to work in a fast-paced environment and manage multiple projects simultaneouslyA degree in marketing, communications, or a related field is preferred
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