Lead Generation Specialist sought to develop and implement company's lead generation strategy, coordinating activities with various agencies and managing lead generation campaigns.
Responsibilities:
Develop and implement the company's lead generation strategy.
Coordinate activities for the formulation and execution of lead generation strategies in alignment with the company's overall business objectives.
Coordinate lead generation campaigns with various agencies, create content and platforms for campaigns.
Identify and organize leads through the lead generation process, manage hot leads through the lead generation system.
Extract insights from data sent to call centres, extract insights from reports received from call centres.
Oversee Lead Generation department accounts and invoices, work closely with Office Administrator for budget tracking and reporting.
Conduct research to identify and test new lead generation channels and platforms.
Develop and refine messaging across various platforms to improve lead quality.
Advise and collaborate with call centre managers on effective dialler strategies for leads.
Administer data in compliance with the PoPI Act and DMASA requirements.
Qualifications:
Bachelor's degree or relevant industry qualification is advantageous.
Experience in lead generation in call centre environments.
Experience and Knowledge:
At least 4 years' experience in data and lead generation analysis.
Knowledge of CRM and database management tools.
Advanced Excel skills.
Competencies:
Strong knowledge of different media, digital and social media platforms.
Strong production skills (e.g., TV, Radio, Digital platforms).
Ability to work both internally and externally with various agencies and call centres.
Understanding of different call centre management tools and how to integrate them.
Budget management skills, with a strong attention to detail.
Strong prospecting skills.
Deadline-driven and resilient.
Strong collaborative and communication abilities.
Business acumen, with effective time management and decision-making skills.
Capability to manage multiple projects with precision and efficiency.
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