About Us: Our client is dedicated to delivering cutting-edge performance marketing strategies that drive results. As an industry leader in digital advertising, we help clients achieve their marketing goals through innovative and data-driven solutions. Join our dynamic team and contribute to transformative marketing campaigns that make a real impact.
Role Overview: We are seeking a highly analytical, detail-oriented Junior PPC Analyst to join the team. In this role, you will support senior analysts and account managers in developing and implementing PPC campaigns across various digital platforms. This is a fantastic opportunity for someone looking to build a career in digital marketing, with ample room for professional growth and development.
Key Responsibilities: Assist in the creation, management, and optimization of PPC campaigns across platforms such as Google Ads, Facebook, and Bing.
Conduct keyword research, ad copy testing, and competitive analysis to inform campaign strategies.
Monitor and report on campaign performance, providing actionable insights to enhance effectiveness.
Collaborate with the creative and technical teams to refine ad designs and landing page optimizations.
Stay up-to-date with the latest industry trends and updates in PPC advertising.
Help manage budget allocation and ensure spending efficiency.
Requirements: Bachelor's degree in Marketing, Statistics, Business Administration, or a related field.
Grade Point Average of at least 80
0-2 years of experience in marketing, analytics, or a similar role. Experience in a PPC-specific role is a plus.
Strong analytical skills and comfort with numbers, with the ability to make data-driven decisions.
Proficiency in Excel and experience with analytics tools (e.g., Google Analytics, SEMrush).
Excellent communication skills, both written and verbal.
Ability to work collaboratively in a fast-paced, team-oriented environment.
Preferred Qualifications: Experience with PPC platforms (e.g., Google Ads, Facebook Ads Manager).
Certifications in Google Ads, Facebook Blueprint, or other relevant platforms.
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