Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Overview: The role of the Data Analyst is to bring technical expertise to ensure the quality and accuracy of data, then process, generate insights, design and present it in ways to help colleagues within Draftline and AB-InBev to make better decisions.
The Data Analyst will lead marketing data and analytics deliverables for Brand teams and other internal business functions.
Roles and Responsibilities: Work with the data engineers, scientists and insights team to provide high quality analytics, business-focused insights and automated reporting
Provide insights and analytics to enable digital optimisation techniques for campaigns and on-going data support
Help support and drive the future state data vision and efficiencies in digital execution
Support digital strategy to grow the volume of consumers that can be identified and profiled within digital channels and assist to share this data across channels for omni-channel success
Continually improve our digital data strategy to support our business KPIs and to facilitate a deeper understanding of digital asset performance
Follow industry and emerging best practices in shaping the marketing analytics capability including a focus on data organisation, data quality, documentation, and ongoing process improvement
Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns/channels
Provide analytical and decision support on new initiatives
Partner with insights team on qualitative and quantitative market research projects
Qualifications/ Experience: Matric
Higher Certificate/Diploma or relevant tertiary qualifications / certifications
2+ years data and analysis / media experience / market research – key being the ability to clean, interpret and visualize data for storytelling
Strong quantitative and analysis skills
Advanced MS Excel skills
Statistical knowledge advantageous
Personality:
Critical thinker, attention to detail, self-motivated, imaginative, methodical, good communicator, eager to learn, data curiosity
Additionalinformation: Band: VIII
SAB/ABInBev is an equal opportunity employer and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements.
Theadvert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.
About UsThe South African Breweries (SAB) has reimagined what a beer company can be and has anchored this in a powerful brand purpose – We Dream Big to Create a Future With More Cheers – which articulates who we are and where we are going.
At SAB it's always about more than the beer.
We are driven by our passion to demonstrate the unique power of beer to propel South Africa forward. Since our inception over a century ago, SAB has grown to become South Africa's largest brewer, a powerful economic contributor, a leader in sustainability, and a champion of responsible consumption.
SAB is one of South Africa's admired companies and corporate brands. The company has 7 breweries and 42 depots in South Africa, a total workforce of approximately 5000, and supports a beer economy 'from seed to sip' of over 250 000 jobs. Its portfolio of beer brands meets the needs of a wide range of consumers and includes leading brands in beer and beyond such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish
#J-18808-Ljbffr
