Junior Brand Manager
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants, and functional coatings. With our trusted brands, our cutting-edge technologies, and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture, and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
Leads brand positioning to support the implementation of the BU value proposition
Develops strategies to ensure consistent customer experience
Manages and coordinates brand architecture in terms of nomenclature, book-values, etc.
Develops brand guidelines to ensure consistency in look and feel
Analyzes brand health indicators
Organizes market research and develops plans to address deviations in brand structure
Develops concrete action plans to mitigate deviations; leads global brand strategy and steers brand portfolio as well as trademark strategy
Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
Supports and leads branding guideline for digital
Develops systematic approaches and programs to identify and map consumer journey, generating long-term innovation ideas and developing them with technical functions
YOUR SKILLS
Digital marketing
Market analysis
Creativity design innovation
Brand development & building
Sustainability Brand communication
Brand activation
Financial planning & budgeting
Trade, Customer Knowledge & eC
Category & Brand Strategy Trends
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities, and mindsets.
JOB ID: 24071998
Contract & Job type: Regular - Full Time
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