This is an entry-level opportunity for a Junior Brand Manager/ Brand Coordinator to join the marketing team of a leading pet care retail company where you will play a key role in managing and coordinating Private Label brands.
As the key representative of the brand, you will be involved in various marketing-related activities from assessing sales to driving key initiatives and playing a key promoter role.
This position requires a candidate with strong selling, planning, coordinating, management, communication, and administrative skills.
You would be joining a highly productive team with very high standards and a great deal of passion and energy for the work that they do. You will report to the Marketing Manager but liaise with various individuals and departments in the company, as well as external stakeholders.
Responsibilities
Events
Coordinate and set up events at stores.
Coordinate and set up events at shopping centres.
Manage the brand's participation at other events.
Attend store events and shopping centre events.
Coordination includes preparing resources, branding and marketing material, and liaising with event organisers.
Ensure brand standards are adhered to at every event.
Promote the brand and products at these events.
Stakeholder Relationships
Build and manage relationships with all stakeholders, internal and external.
Ensure in-store advisers are trained on private label products and co-ordinate training with the Company training department and carry out training as required.
External stakeholders include animal welfare organizations, breeders, vets, and animal nutritionists.
Marketing Coordination
Ensure sufficient marketing activity is taking place for the brand across social media, website, product promotion, and other platforms.
Drive marketing activities and provide support to the various teams involved in the process.
Fulfill an in-store promoter role interacting with team members and customers in-store, representing the brand.
Sales
Drive sales of the private label products in Company stores.
Responsible for establishing new sales channels for private label brands and growing sales at third-party partners and stockists.
Monitor and assess sales of the brand across stores, drilling down into all products listed under the brand.
Assess where poor performance is coming from and help formulate a plan of action to drive sales.
Customer Service
Assist with customer queries regarding the brand's products.
Assist customers via email and telephone.
Capabilities and Strengths
Pet lover
Organized and meticulous – high attention to detail
Excellent planning skills
Great time management skills
Excellent communication skills – written and verbal
Excellent problem-solving skills
Great people skills
Productive and extremely efficient
Driven/action-oriented
Strong initiative
Resourceful
Ability to prioritize and re-prioritize
Service-oriented
Multi-tasking
Ability to work under pressure and with tight deadlines
Experience in the premium pet care industry and knowledge of pet nutrition and products is an advantage
Experience in a marketing team or role is preferred.
Experience with Microsoft Office – Word, Excel, PPT
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