Jr 416014 - Digital Marketing Specialist

Employer Description We are a medium-size Recruitment Agency situated in Randburg that has been in operation since 1983 with an enviable track record of servicing our clients' needs as Specialist Recruiters. Job Description The purpose of this role is to fully set up and run the Digital Marketing department for our company. Responsibilities : Develop and execute digital marketing strategy. Implement digital marketing plans. Drive lead and pipeline-generation activities. Manage and oversee all digital marketing campaigns. Develop external and internal communication strategies to drive awareness around product, news, developments, and service offerings. Management of website content keeping it updated and relevant. Creation and management of social media content as well as community engagement. Monitor budgets by comparing and analysing actual results with plans and forecasts. Reports on campaign performance and results. Implement and manage the marketing budget within the restricted spend and update management monthly. Manage and report on ROI for all marketing initiatives. Qualifications Relevant marketing degree. Skills Proven ability to strategise and implement digital marketing campaigns. Thorough knowledge of SEO. Experience in social media management and design. Strong in-depth knowledge of Google Analytics, performance tracking and monitoring. WordPress and Canva, as well as knowledge of email marketing campaigns (MailChimp or similar). B2B Marketing experience preferred.