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Insights Specialist

Details of the offer

Company DescriptionHarnessing the power of the modern media landscape to drive one-to-one consumer engagement at scale, Publicis Media creates value for clients through global media agency brands and scaled capabilities across investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content.Job DescriptionJob Function:Media AnalyticsProduce and present competitive Advertising Expenditure reports, analyses and reviewsProduce and present audience / market insights reports and analyses for South Africa and AfricaProduce and present post campaign reports and analysesProduce and present audience tracking reports and analysesProduce and present media inflation reports and analysesRespond to global data, reports and insight queries for central servicesProduce and manage live dashboards/reports in Google Studio or any other preferred Publicis Groupe platform you are trained onWork with the Data Sciences team to build and maintain live dashboardsInput into POV's - Points of View documents, including, but not limited to various landscape documents in South Africa and Africa, on eCommerce, social media, media inflation, channel specific or other required at the time.Set up and coordinate group training sessions with third party data and technology suppliersShare skills and knowledge with interns and junior colleaguesSource insightful and useful information that would benefit not only media, but all the Publicis Groupe companies. Readily share this information through the Lion Library on Team, via email and the Cognition WhatsApp group.Tools that the candidate should be familiar with:Nielsen's AdWizzTelmar TV Post CampaignTelmar Tracker (Radio PCA tool)Telmar Survey TimeGWI (nice to have, but not mandatory)TGI (nice to have, not mandatory)Media Owner ServicesSet up meetings, qualitative study groups and presentations with media ownersConduct media owner surveys within the media teams to determine their awareness and understandingBuild and present Ad-Spend, inflation and audience insights reportsProduce and present POV's (Points of View) documents.QualificationsSkills and ExperienceStrong mathematical skillsA marketing degree, diploma or certificateMS Excel at an advanced levelGoogle Data Studio and Google Analytics CertificatesMediatool trainingTelmar – Survey Time, Geographics, Autographics, Transmit, Radio Max Training (Completed and refreshed)Nielsen WizzAds for Advertising Spend TrainingAdditional InformationProfessional attributesAnalyticalSolutions driven with a Growth MindsetCollaborativeGood communication skillsClient service orientedA hunger to grow and learn
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Nominal Salary: To be agreed

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