The position is responsible for achieving SFE monthly target for the assigned territory, customers or therapeutic area by promoting effectively the different ethical products to healthcare professionals through the execution of approved marketing strategies and programs. The position is also expected to collaborate with colleagues, use expertise and strong professional relationships to enable the right patient to get the right solution at the right time.
About the RoleMajor accountabilities: Achievement of Market Share Target Demonstrate improvement on brand metrics through Brand awareness/ recall, message retention, prescription intent and trial rate.Ensure positive customer experience in reference to Net Promoter score, Overall HCP satisfaction rating and HCP Retention rate.Achieve monthly sales targets.Meet other set key performance indicators (KPIs).Territory Management Ensure achievement of MCQ targets by effectively using omnichannel engagement with target HCPs via face to face or digital engagement methods.Use available technology and tools to support sales calls and Customer Relationship Management.Co-creation of digital marketing materials with Marketing and Medical for personalized HCP engagement.Disease, Therapeutic & Product and Competitors Area Mastery on product knowledge, clinical studies and updates on the assigned therapy area:
Ensure brand lead and key account activities are aligned to customer insights.Acts as point of integration and collaboration for specific Novartis brands, in specific Territories /Accounts to ensure full 360-degree approach to account.Selling Expertise Demonstrate expertise on virtual patient-centric selling using omnichannel engagement tools and framework.Explore needs from customers' perspective and adapting brand messages to enable the right patients to get the right solutions at the right time.Effectively communicate brand messages and benefits to target customers aligned to the digital Marketing Communication Strategy.Responsible for achievement of the Territory Plans and aims to deliver the required territory sales targets.Demonstrate clear understanding on the needs and pain points of target HCPs and closely feedback to In-market Brand Lead/ Medical for more relevant content and programs.Sales reports, updates and support Conduct regular brand/KAM reviews to ensure brand and KAM strategies are up-to-date and effective.Provide detailed reports and updates on projects implemented and other business-related expenses.Always maintain business updates through training and other information sources.Use ONCORE for Congress, Events and Attendees.Liquidate expenses in a timely manner.Provide professional support in continuing medical education.Collaboration with Stakeholders Pro-actively collaborate with other Novartis stakeholders in sales and across functions (e.g. Medical, Patient Access) to achieve sales targets and when required to support cross-functional competencies.Partner with the customers by providing value-added services for patients.Ethics, Risk and Compliance Quality and Pharmacovigilance – Ensure teams ERC to good pharmacovigilance practice (GPVP), quality and adverse event reporting.Ensure awareness and understanding of the Novartis Code of Ethics and other ERC guidelines and policies.Adhere to the highest ethical standards in the industry and abide by the Novartis Code of Ethics and other ERC guidelines and policies.Report potential misconduct or violations to the Code of Ethics and other ERC guidelines.Drive and ensure completion of all mandatory training programs and understanding for the team.Work Experience: Established Network to target Customer Group desirable.At least 1 – 2 years of strong track record as a Specialist Representative or solid exposure in pharmaceutical selling.Digital savvy.Mastery on product knowledge, clinical studies and updates on the assigned therapy area.Expert on patient-centric selling using omnichannel engagement tools and framework.Skills: Account Management.Communication Skills.Compliance.Conflict Management.Cross-Functional Coordination.Customer Insights.Ethics.Negotiation Skills.Selling Skills.Technical Skills.Languages: Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
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